My colleagues John Boyne, Sam Milkman and Jay Nachlis and I just returned from Philadelphia, where we had the opportunity to deliver a presentation on content testing and sponsor the Industry track at Podcast Movement. To say we are invigorated from our Podcast Movement experience is an understatement; the conference was huge—over 2,200 attendees—and the … Continue reading How Podcasting Passes the Tipping Point
Read more »Why do listeners choose your radio station? Why do listeners choose your podcast? Why do viewers choose your TV show? Why do diners choose your restaurant? No matter what business you’re in, it’s important to be clear about why your customers choose to do business with you. Today, we’ll focus on HBO, which was just … Continue reading HBO and the Mass Appeal Trap
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Back in May, we delivered a presentation at Worldwide Radio Summit called “Outside Thinking: Flip The Script On How You Think About Your Radio Station.” Inside Thinking is what happens when you think like an employee of your company. Outside Thinking is what happens when you think like a consumer or prospective consumer of your … Continue reading Introducing Coleman Insights
Read more »I would call myself a casual Twitter user. I peruse my feed now and then, but it’s an unusual circumstance when something genuinely grabs my attention and won’t let go. That was until Tuesday, July 3rd when an acquaintance on my feed retweeted a thread, providing me with this tease: “Read this whole thread. Trust … Continue reading Which Radio Station Will Hire Rosey Blair?
Read more »Last week, Harley-Davidson announced it would start shifting production of some of its motorcycles overseas. The company cited new tariffs from the European Union as its rationale. A prepared statement reads, “Harley-Davidson maintains a strong commitment to U.S.-based manufacturing which is valued by riders globally. Increasing international production to alleviate the EU tariff burden is … Continue reading Harley-Davidson Has More Problems Than Tariffs
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