Monthly Archives: October 2018

What Radio Stations Can Learn From Gas Stations

October 30, 2018

Back in June, in the blog Radio Needs Second-Order Thinking, Jon Coleman introduced us to the concept of second-order thinking and how beneficial it can be for radio. First-order thinking is considering the immediate impact of the decisions we make. Second-order thinking is considering all the potential consequences of the decisions we make. When a … Continue reading What Radio Stations Can Learn From Gas Stations »

What Starbucks is to Radio Stations

October 23, 2018

I’m definitely a Starbucks P1. I give Starbucks a significant amount of TSDC (Time Spent Drinking Coffee.) A look at my quarter hours with cappuccinos and lattes would show them spread out across dayparts. There’s no question the bulk of my drinkership happens in morning drive, but I’ve been known to cume middays, afternoons and … Continue reading What Starbucks is to Radio Stations »

10 PPM Tips for Program Directors: 10 Years Later

October 16, 2018

Arbitron Nielsen Portable People Meter PPM

This Fall marks 10 years since Arbitron rolled out the Portable People Meter™ (PPM™) to the top 10 markets in the United States, following initial tests in Houston and Philadelphia (markets 11-50 rolled out in 2009 and 2010.) A year after the rollout was complete, I wrote “Top Ten Things to Do as a New … Continue reading 10 PPM Tips for Program Directors: 10 Years Later »

Images Are Like Icebergs

October 9, 2018

There’s nothing more sobering than watching a focus group of your radio station’s listeners talking about your beloved product. You might watch in horror as they: Refer to your station by its previous brand name; Are unable to name any of the people on your year-old morning show; Are certain your station plays 70s music, … Continue reading Images Are Like Icebergs »

Getting to the Why

October 2, 2018

Years ago, I was presenting some results to an internal client. He was a sales rep who had seen dozens of quantitative research studies my team conducted. We had asked a question about social media, and he said, “Why are they using Friendster instead of Myspace [it was a long time ago]? What’s the difference?” … Continue reading Getting to the Why »

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