June 9, 2023

Ask Me Anything – Episode 4: Qualitative Research

Welcome to our new Ask Me Anything webinar series!

Each month will feature a different topic, as we cover questions related to research, branding, and marketing strategy in audio entertainment – all in just 15 minutes!

In this episode, consultants Jay Nachlis and Meghan Campbell, along with moderator and Director of Client Services Kimberly Bryant, discussed “Qualitative Research”. Watch the 15-minute video below:

Questions We Answered:

1:09 – What is the difference between qualitative and quantitative research?
2:36 – When should you use qualitative and quantitative research?
4:14 – What are the benefits of pairing qualitative and quantitative research and is there an order you should conduct them in?
7:21 – What are the differences and benefits of an online discussion group vs a traditional focus group?
11:40 – What is an IDI?
13:46 – What are some themes seen from qualitative research in the past few years?

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