Welcome to our new Ask Me Anything webinar series!
Each month will feature a different topic, as we cover questions related to research, branding, and marketing strategy in audio entertainment – all in just 15 minutes!
In this episode, consultants Jay Nachlis and Meghan Campbell, along with moderator and Director of Client Services Kimberly Bryant, discussed Personality/Show Research. Watch the 15-minute video below:
Questions We Answered:
1:22 – What are some of the most important things you can learn from Personality Research and how exactly do you arrive there?
4:13 – What are some of the most important/specific questions you should ask?
6:19 – How long should you wait to include a new Personality/Show in a study?
8:46 – What is the best way to truly measure Likeability of a talent?
10:12 – How much of this is unique to Radio vs Media (Websites and Social Media)
12:50 – Are there bits or features that should be buried forever that rub audiences the wrong way?