July 12, 2023

Ask Me Anything – Episode 5: Personality/Show Research

Welcome to our new Ask Me Anything webinar series!

Each month will feature a different topic, as we cover questions related to research, branding, and marketing strategy in audio entertainment – all in just 15 minutes!

In this episode, consultants Jay Nachlis and Meghan Campbell, along with moderator and Director of Client Services Kimberly Bryant, discussed Personality/Show Research. Watch the 15-minute video below:

Questions We Answered:

1:22 – What are some of the most important things you can learn from Personality Research and how exactly do you arrive there?
4:13 – What are some of the most important/specific questions you should ask?
6:19 – How long should you wait to include a new Personality/Show in a study?
8:46 – What is the best way to truly measure Likeability of a talent?
10:12 – How much of this is unique to Radio vs Media (Websites and Social Media)
12:50 – Are there bits or features that should be buried forever that rub audiences the wrong way?

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>