August 17, 2023

Ask Me Anything – Episode 6: The Image Pyramid

Welcome to our new Ask Me Anything webinar series!

Each month will feature a different topic, as we cover questions related to research, branding, and marketing strategy in audio entertainment – all in just 15 minutes!

In this episode, consultants Jay Nachlis and Meghan Campbell, along with moderator and Director of Client Services Kimberly Bryant, discussed The Image Pyramid. Watch the 15-minute video below:

Questions We Answered:

1:18 – Do you think that the past few years have caused any shifts in the relative value of various layers of The Image Pyramid?
4:41 – Is a radio station’s image something that takes time to build or can a station launch or rebrand, be properly prepared to win images faster?
6:59 – When is the base layer strong enough to work on other layers and how do you strengthen the Personality layer?
10:05 – What are some tips and tricks to help stations compete in local markets when you are thousands of miles away?
12:15 – How does The Image Pyramid apply to college or public radio stations?
13:52 – Does The Image Pyramid only apply to radio or can it apply to other media as well?

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