Local television stations and newspapers have found difficulty tapping into digital revenue streams. What works for news brands in the digital space? What are the drivers of digital usage? How and when do consumers use television and newspaper digital brands? What content is valuable and is it a part of the value to the brand? We conducted focus groups in Washington, DC, Philadelphia, and Raleigh-Durham to answer these questions and more.
BRANDING, CONTENT & RESEARCH STRATEGY
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