February 23, 2018

Real iPad Users’ Early Reaction to The Daily

News Corporation introduced “The Daily”, a news product only available as an app on the iPad platform. This product was designed for a growing segment of the population that is educated and sophisticated but “does not read national print newspapers or watch television news”.

This study was conducted at a unique moment in time – when the iPad was emerging and The Daily was in a development or “beta” period. This study investigates the potential outlook for The Daily.