If you want your podcast to stand out in a sea of creators, networks, platforms and the podcasts themselves, you need to build a strong brand and make a lasting connection with your audience.
Combined with surprising headlines from a recent Coleman Insights study, we will introduce you to a breakthrough strategy called “Outside Thinking”. Outside Thinking will empower you to view your podcast from the perspective of your listeners, and understand what behavioral factors influence their decision to consume it.
As an Outside Thinker, you’ll utilize your new knowledge to build a strong, memorable brand and execute great in-the-moment content with the Coleman Insights Brand-Content Matrix, leading to greater long-term success.
WEBINAR
TUESDAYS WITH COLEMAN BLOGS ON OUTSIDE THINKING
Start With the Customer and Work Backwards
What Radio Stations and Diets Have in Common
Three Ways Radio Stations Misunderstand Their Listeners
Is Inside Thinking Blurring Your Strategic Vision?
