RESEARCH TRIANGLE PARK, NC, October 29, 2019 – Coleman Insights will present the findings of its second “Contemporary Music SuperStudy” at Worldwide Radio Summit 2020. The research project examines the current appetite for contemporary music among 1,000 12- to 54-year-olds across the United States and Canada.
“We’re excited to field the Contemporary Music SuperStudy again to get a look at the current state of contemporary music”, said Coleman Insights President Warren Kurtzman. “Like last year, we’ll look at things such as the taste differences between radio listeners and streamers, fans of different formats and how scores change based on your age, gender and where you live. But now we can see how contemporary tastes are changing and the way things are trending.”
The study will utilize a song list comprised of the most consumed songs of 2019 as measured by MRC Data/BDSradio (formerly Nielsen Music) that includes radio airplay, streaming and sales data.
Insights from last year’s Contemporary Music Study included: Hip Hop/R&B is the most consumed genre; Pop over-performs with all age groups; and while their overall tastes are very different, Trump supporters and detractors agree on the same #1 song – “Uptown Funk” by Mark Ronson featuring Bruno Mars.
Kurtzman, alongside EVP/Senior Consultants John Boyne and Sam Milkman, will present “The Contemporary Music SuperStudy 2” Friday, March 27th at 11:25 AM at Worldwide Radio Summit 2020 at Castaway in Burbank, California.
Registration is now open for Worldwide Radio Summit at http://www.worldwideradiosummit.com/.