RESEARCH TRIANGLE PARK, NC, August 23, 2018 – Christian Music Broadcasters (CMB) has announced Coleman Insights Executive Vice President Sam Milkman has been added as a featured speaker at Momentum 2018, the organization’s annual conference that attracts more than 700 radio and record industry professionals in Christian music formats.
In this rapid-fire session, Milkman will demonstrate how Christian music programmers can better understand the habits, needs and perceptions of their listeners to build powerful, clearly defined brands that motivate listeners to tune in time and time again.
CMB Executive Director Michelle Younkman says, “We are looking forward to having Sam join us at Momentum 2018, Christian Music Broadcasters’ premier event. His expertise and insights will help CMB accomplish our mission to encourage, engage and equip our attendees to reach more people.”
Milkman will present “Outside Thinking: Flip the Script on How You Think About Your Radio Station” Thursday, September 6 at 10:15am at Momentum 2018 at Loews Royal Pacific Resort at Universal Orlando.