May 11, 2023

Ask Me Anything – Episode 3: Music Testing

Welcome to our new Ask Me Anything webinar series!

Each month will feature a different topic, as we cover questions related to research, branding, and marketing strategy in audio entertainment – all in just 15 minutes!

In this episode, consultants Jay Nachlis and Meghan Campbell, along with moderator and Director of Client Services Kimberly Bryant, discussed “Music Testing”. Watch the 15-minute video below:

Questions We Answered:

1:28 – Why is conducting Perceptual Research before a music test so valuable?
3:48 – What are Fit and Compatibility and why do they actually matter?
6:43 – How do you select which songs to test?
9:06 – Why is accurate Sound Coding essential for a successful music test?
10:29 – How do Oldies and Classic Hits get the right male/female balance and is there a special challenge to selecting the right balance?

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