MORRISVILLE, NC, April 23, 2019 – Market research firm Coleman Insights is releasing the results of a new project, “The Contemporary Music SuperStudy,” which examines the appetite for contemporary music among 12- to 54-year-olds across the United States and Canada.
The study measures the appeal of the most consumed songs of 2018 based on radio airplay, streaming and sales data, as reported by Nielsen BDSradio. Using Nielsen’s chart data as the foundational data set for this research study, Coleman Insights is releasing its full findings in its Tuesdays With Coleman blog post, “Bruno Mars is the Great Unifier”. Below are highlights of the findings:
- Country significantly over-performs with Trump supporters, while Hip Hop/R&B performs dramatically better among those with negative perceptions of the president than among those who support him
- Despite marked differences in music tastes, Trump supporters and detractors agree on the same #1 song overall, “Uptown Funk” by Mark Ronson featuring Bruno Mars
- The contemporary song Americans and Canadians like least is “Gucci Gang” by Lil Pump
Additional insights from the landmark study include:
- Hip Hop/R&B is the most consumed genre of 2018 and invokes the most passion but is significantly polarizing
- Pop is the one sound that fans of all other contemporary styles find appealing
- Hip Hop/R&B performs much better with daily music streaming service users than it does with daily radio users, while the opposite is true with Country.
Coleman Insights President Warren Kurtzman says, “This study demonstrates that many factors—age, gender, ethnicity, geography and political views—influence our music tastes. It also shows how Pop music may be the one thing we can all agree upon, as epitomized by the massive and enduring popularity of “Uptown Funk.”
Coleman Insights will present a deeper look at the study in an upcoming webinar, “The Contemporary Music SuperStudy Deep Dive,” which will take place between 2:00 PM and 3:00 PM EDT on Tuesday, April 30th. Registration is now open for the webinar here.
About Coleman Insights
Coleman Insights, headquartered in Research Triangle Park, NC, with offices in Philadelphia and Hamburg, Germany, is a firm that has helped media properties build strong brands and develop great content since 1978. Its clients include hundreds of media properties in North America, South America, Europe and Asia, including those owned by iHeartMedia, Entercom Communications Corporation, Bonneville International Corporation, Hubbard Radio, Educational Media Foundation, Stingray Radio, Emmis Communications, SummitMedia, Salem Communications, Connoisseur Media, Corporación Radial del Perú, Service Broadcasting Corporation, CRISTA Media, Delmarva Broadcasting Company and Townsquare Media. Additional information about Coleman Insights is available at www.ColemanInsights.com.
Jay Nachlis/Coleman Insights