Tag Archives: contemporary music

Coleman Insights Releases Contemporary Music SuperStudy 2 Findings

RESEARCH TRIANGLE PARK, NC, April 23, 2020 – Pop continues to lead consumers’ tastes, Hip Hop/R&B generates polar reactions and Country titles are experiencing an increase in popularity. These are among the major findings of Coleman Insights’ second annual “Contemporary Music SuperStudy,” which the media research firm released today.

The study examines the appetite for contemporary music among 12- to 54-year-olds across the United States and Canada. The firm’s FACT360SM Strategic Music Test platform is utilized to measure the appeal of the most consumed songs of 2019 based on radio airplay, streaming and sales data, as reported by MRC Data/BDSradio.

For the second year in a row, Pop is the best-testing style of music. Despite making up only 18% of the titles tested, Pop songs comprise 34% of the Top 100 Evaluation Average songs in the study. The study also reveals a high level of passion for Hip Hop/R&B titles, as this genre has the second largest portion of the 100 songs with the highest Like A Lot scores. However, the mass appeal of the genre is limited by the fact that many consumers rate these songs negatively. The near-doubling–from 12% to 23%–of Country music in the Top 100 Evaluation Average songs since last year’s study bodes well for this genre.

Additional findings include:

  • Ed Sheeran’s “Shape Of You” is the most popular title. As one of the most-consumed songs of 2019, “Baby Shark” by Pinkfong made the test list but ranks last in the study in Evaluation Average.
  • Pop and Country are the most popular genres with daily radio listeners, while Pop and Hip Hop/R&B perform best with daily streaming listeners.
  • While the test list is comprised of 2019’s most consumed songs, nearly half the list consists of songs released prior to 2019.
  • The genre composition of the Top 100 titles is Pop (34%), Country (23%), Hip Hop/R&B (19%), Alternative/Rock (12%), Dance/Electronic (8%), Latin (2%) and Other (2%).
  • Post Malone has more songs on the test list than any other artist (10) and claims eight of the Top 100 testing songs.

”We are excited to share this report card on the state of contemporary music,” said Coleman Insights president Warren Kurtzman. “It will give our clients and the audio entertainment industry insights into the tastes of consumers and an objective sense of how those tastes are evolving.”

Coleman Insights will release additional findings and trends from this year’s  study over the next four weeks on the firm’s Tuesdays With Coleman blog, at ColemanInsights.com as well as on social media including Facebook and Twitter.

 

Contemporary Music’s Report Card

Tuesdays With Coleman

While most students are out of school as the fight against COVID-19 continues, my Coleman Insights colleagues and I are preparing a report card. On Thursday, we will release the results of our Contemporary Music SuperStudy 2, a test of the most-consumed songs in 2019 conducted with 1,000 respondents across the United States and Canada. (If you have yet to sign up for our free webinar when we will release our findings, you can do so here.)

As its name implies this is the second time we have conducted a Contemporary Music SuperStudy; roughly a year ago, we released the findings of our inaugural study in a keynote presentation at the Worldwide Radio Summit. That first edition of the study provided many important insights, including how Hip Hop/R&B had a sizeable fanbase but generated highly polarized responses from consumers, that Pop titles performed best overall and were popular among fans of other genres and how Country fared much better with daily radio listeners than with daily streaming listeners. We also reported fun facts, including how “Uptown Funk” by Mark Ronson featuring Bruno Mars was not only the most popular song of 2018 (even though it was released in 2014), but it also was rated highest by supporters and detractors of Donald Trump.

Warren Kurtzman delivering the Contemporary Music SuperStudy at Worldwide Radio Summit

Here’s me delivering the inaugural Contemporary Music SuperStudy results at 2019’s Worldwide Radio Summit (in front of an actual live audience!)

Why are we doing this again? Perhaps the most common questions clients ask us are about trends in the tastes of audio entertainment consumers, especially when it comes to music. “What’s the next big sound?” “Is Country making a comeback?” “Are Pop fans more or less accepting of Hip Hop than they used to be?” “Does Dance/Electronic music have staying power?” While we are fortunate to see enough research prepared for radio stations, streaming services, etc. to be able to answer these questions with a high level of confidence, replicating the Contemporary SuperStudy gives us the opportunity to do so with an even greater level of objectivity and from a broader vantage point than studies conducted for individual clients provide. Comparing how a representative sample of Americans and Canadians responds to some of the most-consumed songs of 2019 to how they did so with the songs they consumed the most in 2018 will provide deep insights into how contemporary music tastes are changing.

The key to this, of course, is taking a very consistent approach with how we complete the Contemporary Music SuperStudy each year. We not only use the same research methodology (utilizing the platform we use for the FACT360SM Strategic Music Tests we complete for radio stations) and the same sample design, we follow a consistent set of rules for building the list of songs we test. Our partners at MRC Data/BDSradio provide us with data detailing the most consumed songs via radio airplay, streaming and sales over the course of the previous year. We drop any songs that are at least five years old and then add songs that are among the most consumed from each major genre so that each of the major genres that make up the world of contemporary music receive adequate representation.

In our webinar this Thursday and through subsequent Tuesdays With Coleman blog posts and social media posts, we will share a wide array insights from the Contemporary Music SuperStudy. Some will consist of fun facts, such as the best- and worst-testing titles overall. I can reveal to you now that Lil Nas X’s “Old Town Road” was last year’s most consumed song via on-demand streaming and sales according to MRC Data/BDSradio, while Jonas Brothers’ “Sucker” ruled the roost in radio airplay. Will either of those titles finish at the top? In a similar vein, Post Malone has ten titles in this year’s study, more than any other artist. Which Post Malone title do consumers like the most?

Lil Nas X's "Old Town Road" was 2019's most-consumed song via on-demand streaming and sales

Lil Nas X’s “Old Town Road” was 2019’s most consumed song via on-demand streaming and sales according to MRC Data/BDSradio

More importantly, some of the findings we release will update important findings from last year’s study. For example, last year we revealed that the Pop genre outperformed Hip Hop/R&B, Country, Alternative/Rock, Dance/Electronic and Latin. Will that be the case this year and will any sounds experience significant improvements or declines? We will also share with you how genre performances vary by a wide array of factors, including gender, age, ethnicity, geography and audio platform usage.

You can probably tell by now that I am excited for releasing our latest report card on contemporary music. (Probably not as excited as those of you with kids at home are about the prospect of schools reopening, but my colleagues and I are really looking forward to sharing our insights with you!) After all, music tastes change; that’s why we track them.

I hope you can join us for Thursday’s Contemporary Music SuperStudy webinar.

Coleman Insights to Reveal Results of Second Contemporary Music SuperStudy in April 23rd Webinar

RESEARCH TRIANGLE PARK, NC, April 8, 2020 – Coleman Insights will release the results of its second Contemporary Music SuperStudy, which examines the current appetite for contemporary music among 1,000 12- to 54-year-olds across the United States and Canada, in a free webinar on Thursday, April 23rd. The study will provide the most comprehensive assessment of consumers’ appetites for new music available to audio-based media companies.

Contemporary Music SuperStudy 2 employed Coleman Insights’ FACT360SM Strategic Music Test platform to gather listener evaluations of the most consumed songs of 2019—via radio airplay, streaming and sales—as measured by MRC Data/BDSradio. The webinar will cover an overview of the findings from those listener evaluations, including how appetites for different genres of new music have shifted in the past year and how those appetites vary by age, gender, ethnicity, geography and political viewpoint.

“We had such a great response when we released the initial Contemporary Music SuperStudy last year that we decided to go it again,” remarked Coleman Insights President Warren Kurtzman. “Contemporary music is constantly evolving, inspiring our clients to regularly ask us about the changes they are observing. The Contemporary Music SuperStudy provides us with a powerful and objective way to answer their questions about how listener tastes are changing.”

The Contemporary Music SuperStudy 2 live webinar will take place between 2:00 and 3:00 PM EDT on Thursday, April 23rd. Registration is now open for the webinar here.

Coleman Insights Releases Sortable Song Data From Contemporary Music SuperStudy

RESEARCH TRIANGLE PARK, NC, August 1, 2019 – Coleman Insights is now offering free access to a sortable spreadsheet containing song-by-song data from the Contemporary Music SuperStudy it released in March. Visitors to the company’s website, www.ColemanInsights.com, can now view how each song was evaluated by listeners, with breakdowns by age, gender, ethnicity and more.

The study’s major findings, which Coleman Insights previously shared at the Worldwide Radio Summit, via webinar and through its Tuesdays With Coleman blog series included:

  • Hip Hop/R&B was the most consumed genre of 2018, but is also the most polarizing;
  • Pop is the one genre that fans of all other genres can agree on;
  • The appeal of Hip Hop/R&B titles is concentrated among younger, male listeners, while Country titles perform best among older, female listeners;
  • While the music tastes of supporters and detractors of President Trump vary significantly, “Uptown Funk” by Mark Ronson featuring Bruno Mars is the top song with both groups

It was based on a test of 2018’s most consumed songs with 1,000 12 to- 54-year-olds across the United States and Canada utilizing Coleman Insights’ FACT360SM Strategic Music Test platform.

“We are making the song-by-song data study available after receiving many requests from our clients,” said President Warren Kurtzman. “The real value in this study is in the insights we previously released, but we believe the industry will enjoy having free access to this resource. While programmers should not make any music decisions based on this data, they can use it to ensure that many of the stronger-testing songs in their stations’ formats are included in any customized music research they do.”

The Contemporary Music SuperStudy sortable data is now available under “Free Studies” in the Resources section at www.ColemanInsights.com. That section also includes the more detailed analyses Coleman Insights released earlier this year.

About Coleman Insights

Coleman Insights, headquartered in Research Triangle Park, NC, with offices in Philadelphia and Hamburg, Germany, is a firm that has helped media properties build strong brands and develop great content since 1978. Its clients include hundreds of media properties in North America, South America, Europe and Asia, including those owned by iHeartMedia, Entercom Communications Corporation, Bonneville International Corporation, Hubbard Radio, Educational Media Foundation, Stingray Radio, Emmis Communications, SummitMedia, Salem Communications, Connoisseur Media, Corporación Radial del Perú, Service Broadcasting Corporation, CRISTA Media, and Townsquare Media. Additional information about Coleman Insights is available at www.ColemanInsights.com.

Bruno Mars is the Great Unifier

Tuesdays With Coleman

This is the final blog in a four-part series from Coleman Insights, featuring findings from its Contemporary Music SuperStudy.

The study tested the most consumed songs of 2018 as measured by Nielsen BDSradio with 1,000 people aged 12-54 across the United States and Canada. This includes radio airplay, streaming and sales data.

A webinar featuring a deep dive into the results will be held on Tuesday, April 30th. Details to register for that webinar are below.

Can’t we all just get along?

In this week’s findings from our Contemporary Music SuperStudy, we take a look at the intersection between contemporary music tastes and politics. For example, is there a connection between how we feel about President Donald Trump and the contemporary music we like the best?

Generally speaking, yes.

COUNTRY MUSIC AND HIP HOP ARE DECIDEDLY PARTISAN

When it comes to contemporary music, no sounds demonstrate more dramatic political leans than Country and Hip Hop/R&B.

While Country makes up 21% of the test list, it comprises nearly half—46%—of the Top 100 songs among Trump supporters. As much as Trump supporters love Country, Trump detractors stay away. Country makes up only 2% of the Top 100 songs among Trump detractors.

The opposite is true for Hip Hop/R&B. Only 3% of the Top 100 songs with Trump supporters are Hip Hip/R&B, even though Hip Hop/R&B makes up 33% of the test list. Among Trump detractors, however, Hip Hop/R&B makes up 31% of the Top 100.

In our previous blogs we showed how Pop music over-performs across age, gender and geography. It does among Trump supporters and detractors as well, making up 43% of the Top 100 with Trump detractors and 30% of the Top 100 with Trump supporters, both far higher than the 19% presence of Pop in the test list.

BRUNO MARS IS THE GREAT UNIFIER

Despite the aforementioned differences in music tastes between supporters and detractors of President Trump, there is one song that is #1 with both camps:

“Uptown Funk” by Mark Ronson featuring Bruno Mars.

We can now confirm what wedding DJs have known all along. This is the dance floor non-partisan no-brainer.

POP DOMINATES THE TOP

Not surprisingly, based on its crossover appeal, Pop songs take up seven of the top ten spots in the Contemporary Music SuperStudy.

Perhaps an indication of the weaker Pop music cycle in 2018, only two of the top ten songs were actually released in 2018— “Africa” by Weezer (a cover of Toto’s 1982 hit), and “The Middle” by Zedd featuring Maren Morris.

The bottom song in the Contemporary Music SuperStudy? To satisfy your curiosity, it’s 2017’s “Gucci Gang” by Lil Pump.

Lil Pump Gucci Gang

Discover more findings from Coleman Insights’ Contemporary Music SuperStudy by visiting our three previous Tuesdays With Coleman blogs:

The Current State of Contemporary Music

There’s a Reason They Call it Pop Music and

What Shapes Our Music Tastes

Finally, join us for the Contemporary Music SuperStudy Deep Dive webinar Tuesday, April 30 from 2p-3p EDT (11a-12n PDT), when we’ll take a close look at all our findings and answer questions.

 

 

There’s a Reason They Call it Pop Music

Tuesdays With Coleman

Coleman Insights is releasing findings from its Contemporary Music SuperStudy in a four-part blog series, followed by a free webinar on April 30th in which the findings will be covered in greater depth. Details to register for that webinar are below.

In part one of our four-part blog series covering the findings of our Contemporary Music SuperStudy, we shared that Hip Hop/R&B was the most consumed genre of 2018, and was the genre that invoked the most passion. But we also learned that high negatives tend to drive down overall evaluation numbers for Hip Hop/R&B, which is why Pop is the overall evaluation leader.

Each of the six genres represented in the study—Hip Hop/R&B, Country, Pop, Dance/Electronic, Alternative/Rock and Latin (based on heavy new music consumption)—have a certain number of fans. To be considered a genre “fan” in this study, respondents had to rate a verbal descriptor of the genre with a “5” on a one-to-five scale.

Contemporary Music SuperStudy

This week, we’ll look at some of the test results with each genre’s fans. It’s unsurprising, for example, that Hip Hop/R&B performs very well in the test with Hip Hop/R&B fans. But how did songs in the other genres test with Hip Hop/R&B fans? If I like songs in one genre, am I more or less likely to like songs in another? This gives us a measure of compatibility. Let’s start with Hip Hop/R&B.

HIP HOP/R&B AND POP OVERPERFORMS WITH HIP HOP/R&B FANS, WHILE COUNTRY, DANCE/ELECTRONIC, ALTERNATIVE/ROCK AND LATIN SIGNIFICANTLY UNDERPERFORM

While Hip Hop/R&B songs make up 33% of all songs tested, 63% of songs in the Top 100 average for R&B/Hip Hop Fans are Hip Hop/R&B songs. This is a significant over-performance compared to the entire list.

Hip Hop/R&B

We can also see that Pop is the only other over-performing genre with Hip Hop/R&B fans. They are fairly format-centric—only eight percent of songs in the Top 100 of Hip Hop/R&B fans come from genres outside of Hip Hop/R&B and Pop. Country is the big outlier, representing 21% of the overall list and only one percent of the Top 100 of Hip Hop/R&B fans.

COUNTRY FANS BEHAVE IN A SIMILAR FORMAT-CENTRIC WAY AS HIP HOP/R&B FANS, BUT POP IS THE COMMON THREAD

Just as Country songs significantly underperform with Hip Hop/R&B fans, Hip Hop/R&B is the big underperformer with Country fans. Though Hip Hop/R&B makes up 33% of the test list, it represents only four percent of the Country fans’ Top 100. Dance/Electronic, Alternative/Rock and Latin all underperform compared to the total list, just as they did for Hip Hop/R&B fans.

And just it is for Hip Hop/R&B fans, Pop is the one other genre that over-performs for Country fans.

Country music fans

THERE’S A REASON WHY THEY CALL IT “POP”

While the fans of other genres show varying degrees of interest in different types of music, there is one popular genre that fans of every contemporary style of music can agree on—Pop.

Alternative/Rock titles overperform in our study among Dance/Electronic fans, but Pop is the big over-performer.

Dance/Electronic fans

Much as Alternative/Rock titles overperform with Dance/Electronic fans, we observe “cross-compatibility” below, as Dance/Electronic titles are overrepresented among the Top 100 titles with Alternative/Rock fans. Nonetheless, Pop is a far bigger over-performer among Alternative/Rock fans.

Alternative/Rock fans

We see the same pattern emerge among Latin music fans, with Pop as the dominant over-performing genre.

Latin music fans

Finally, we see the expected over-performance of Pop with Pop fans. Note, however, the significant presences of Hip Hop/R&B, Country, Dance/Electronic and Alternative/Rock titles among the Top 100 of Pop fans. Not only does Pop perform well among the fans of other genres, its fans also express high interest in other genres of contemporary music.

Pop music fans

MORE FROM THE CONTEMPORARY MUSIC SUPERSTUDY

Next Tuesday, we’ll take another look at our findings from the Contemporary Music SuperStudy, when you’ll learn how age, gender and geography shape contemporary music listening habits.

Register now for our Contemporary Music SuperStudy Deep Dive webinar, Tuesday, April 30 from 2p-3p EDT when we’ll provide an extended version of our Worldwide Radio Summit presentation and further insights into the current state of contemporary music.

The Current State of Contemporary Music

Tuesdays With Coleman

Coleman Insights is releasing findings from its Contemporary Music SuperStudy in a four-part blog series, followed by a free webinar on April 30th in which the findings will be covered in greater depth. Details to register for that webinar are below.

There’s no shortage of song data for today’s radio program directors.

Radio airplay data, Shazam data, streaming counts and sales figures can often tell different stories, leading to confusion. Which data should you rely on more for programming decisions? When, for example, the streaming chart is so different from the radio airplay chart, how can you truly be sure what’s going on with consumer tastes?

Some programmers are fortunate enough to have access to music research customized for their stations. High quality library tests, such as our FACT360 Strategic Music Tests, are usually conducted with high degrees of focus in terms of the audience measured and the songs that are tested. The age range is usually narrow, between ten and 20 years. One gender and/or one ethnic group is often focused on depending on the station’s strategy. A certain percentage of the station’s P1s are usually included. And, generally one format’s music is focused on – the one of the station doing the music test.

Wouldn’t it be interesting to take a much broader look at the appetite for contemporary music?

Just how strong or weak is Pop music in the current music cycle? What do Country fans think of Hip Hop/R&B? As mentioned earlier, why is the streaming chart so different from the radio airplay chart?

These are just some of the many questions we’ve been asking about contemporary music, and this is what led us to create the Contemporary Music SuperStudy.

Contemporary Music SuperStudy

The song list was comprised of the most consumed songs of 2018 as measured by Nielsen Music – BDSradio. This includes radio airplay, streaming and sales data.

We then focused on the six major genres with heavy new music consumption, Hip Hop/R&B, Country, Pop, Dance/Electronic, Alternative/Rock and Latin. We made sure the 25 most consumed songs from each genre were represented in the list. Finally, we eliminated any song that was more than five years old. (As it happens, the only song more than five years old on the 2018 most consumed list was “Bohemian Rhapsody,” obviously the result of the smash hit movie of the same name.)

We tested the songs with 1,000 people ages 12-54 across the United States and Canada.

Over the course of the next few weeks, we’ll share some of our findings with you in our Tuesdays With Coleman blogs. First, let’s examine the landscape of the most consumed music of 2018.

HIP HOP/R&B WAS THE MOST CONSUMED GENRE OF 2018

We know that Hip Hop/R&B has permeated the music cycle over the past couple of years, and this genre was the most consumed of 2018, representing 33% of the songs in the study. This was followed by Country (21%,) Pop (19%,) Dance/Electronic (10%,) Alternative/Rock (9%) and Latin (9%).

Most consumed contemporary music of 2018

POP HAS VERY HIGH PASSION, AS DOES HIP HOP/R&B

While Pop only represents 19% of the test list, it represents 33% of the Top 100 Like a Lot scores (those who rated a song 5 on a 1-5 scale.) Hip Hop/R&B and Alternative/Rock also over-perform compared to the overall test list with passion scores, while Country, Dance/Electronic and Latin underperform.

Contemporary Music Like a Lot

WHILE HIP HOP/R&B HAS HIGH PASSION, IT ALSO HAS HIGH NEGATIVES

While Hip Hop/R&B has the highest percentage of songs with Like a Lot scores in the Top 100, it is not the genre with the most songs in the Top 100 with overall evaluation average. That crown goes to Pop, which features a dominant 42% of songs in the Top 100 with evaluation average, more than double the percentage of Hip Hop/R&B. So, why does Hip Hop/R&B lead Pop with Like a Lot scores, but Pop dominates with average?

Hip Hop/R&B can be a polarizing genre. When you add in the negatives, the average comes down significantly. This explains why deciding which Hip Hop/R&B songs to play on Pop formats can be a tricky proposition. A programmer has to determine whether strong passion as well as factors like streaming data outweigh the negatives, which can be a high percentage of Dislike A Lot scores.

Contemporary Music Evaluation Scores

MORE FROM THE CONTEMPORARY MUSIC SUPERSTUDY

Next Tuesday, we’ll take another look at our findings from the Contemporary Music SuperStudy, including digging into the tastes of the fans of each genre.

Which other genres do Hip Hop/R&B fans like? Which song was one of the top Country testers overall but near the bottom with Country fans? How do tastes differ between casual listeners and the fans of each format?

Register now for our Contemporary Music SuperStudy Deep Dive webinar, Tuesday, April 30 from 2p-3p EDT when we’ll provide further insights into the current state of contemporary music.

Coleman Insights to Present Contemporary Music SuperStudy at Worldwide Radio Summit

Contemporary Music SuperStudy

Coleman Insights will debut the findings of its first Contemporary Music SuperStudy, the biggest music test of the year, at Worldwide Radio Summit 2019 at Castaway in Burbank at 11:45am on Friday, March 29.

The study covers the most consumed songs of the past year by streaming, sales and radio airplay as measured by Nielsen Music – BDSradio with 1,000 people ages 12-54 across the United States and Canada.

Questions to be answered in the Contemporary Music SuperStudy include:

  • What are the most popular contemporary music styles?
  • Which two styles of music definitely, completely, absolutely do not work together?
  • Why is the streaming chart so different from the airplay chart?
  • What are the best and worst testing songs?
  • Which song has the distinction of having the lowest evaluation score and the highest burn score of all songs tested?
  • Which song was one of the highest evaluated Country songs in the entire test…yet one of the worst testing Country songs among Country music fans?
  • What is the #1 song with Trump lovers and haters?

Don’t miss when we reveal the results of the biggest music test of the year…the groundbreaking Coleman Insights Contemporary Music SuperStudy.