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“Uptown Funk” is the Number One Song with Supporters and Detractors of President Trump

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MORRISVILLE, NC, April 23, 2019 – Market research firm Coleman Insights is releasing the results of a new project, “The Contemporary Music SuperStudy,” which examines the appetite for contemporary music among 12- to 54-year-olds across the United States and Canada.

The study measures the appeal of the most consumed songs of 2018 based on radio airplay, streaming and sales data, as reported by Nielsen BDSradio. Using Nielsen’s chart data as the foundational data set for this research study, Coleman Insights is releasing its full findings in its Tuesdays With Coleman blog post, “Bruno Mars is the Great Unifier”. Below are highlights of the findings:

  • Country significantly over-performs with Trump supporters, while Hip Hop/R&B performs dramatically better among those with negative perceptions of the president than among those who support him
  • Despite marked differences in music tastes, Trump supporters and detractors agree on the same #1 song overall, “Uptown Funk” by Mark Ronson featuring Bruno Mars
  • The contemporary song Americans and Canadians like least is “Gucci Gang” by Lil Pump

Additional insights from the landmark study include:

  • Hip Hop/R&B is the most consumed genre of 2018 and invokes the most passion but is significantly polarizing
  • Pop is the one sound that fans of all other contemporary styles find appealing
  • Hip Hop/R&B performs much better with daily music streaming service users than it does with daily radio users, while the opposite is true with Country.

Coleman Insights President Warren Kurtzman says, “This study demonstrates that many factors—age, gender, ethnicity, geography and political views—influence our music tastes. It also shows how Pop music may be the one thing we can all agree upon, as epitomized by the massive and enduring popularity of “Uptown Funk.”

Coleman Insights will present a deeper look at the study in an upcoming webinar, “The Contemporary Music SuperStudy Deep Dive,” which will take place between 2:00 PM and 3:00 PM EDT on Tuesday, April 30th. Registration is now open for the webinar here.

About Coleman Insights

Coleman Insights, headquartered in Research Triangle Park, NC, with offices in Philadelphia and Hamburg, Germany, is a firm that has helped media properties build strong brands and develop great content since 1978. Its clients include hundreds of media properties in North America, South America, Europe and Asia, including those owned by iHeartMedia, Entercom Communications Corporation, Bonneville International Corporation, Hubbard Radio, Educational Media Foundation, Stingray Radio, Emmis Communications, SummitMedia, Salem Communications, Connoisseur Media, Corporación Radial del Perú, Service Broadcasting Corporation, CRISTA Media, Delmarva Broadcasting Company and Townsquare Media. Additional information about Coleman Insights is available at www.ColemanInsights.com.

Press contacts:

Jay Nachlis/Coleman Insights

(919) 226-0453

jaynachlis@colemaninsights.com

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Bruno Mars is the Great Unifier

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Tuesdays With Coleman

This is the final blog in a four-part series from Coleman Insights, featuring findings from its Contemporary Music SuperStudy.

The study tested the most consumed songs of 2018 as measured by Nielsen BDSradio with 1,000 people aged 12-54 across the United States and Canada. This includes radio airplay, streaming and sales data.

A webinar featuring a deep dive into the results will be held on Tuesday, April 30th. Details to register for that webinar are below.

Can’t we all just get along?

In this week’s findings from our Contemporary Music SuperStudy, we take a look at the intersection between contemporary music tastes and politics. For example, is there a connection between how we feel about President Donald Trump and the contemporary music we like the best?

Generally speaking, yes.

COUNTRY MUSIC AND HIP HOP ARE DECIDEDLY PARTISAN

When it comes to contemporary music, no sounds demonstrate more dramatic political leans than Country and Hip Hop/R&B.

While Country makes up 21% of the test list, it comprises nearly half—46%—of the Top 100 songs among Trump supporters. As much as Trump supporters love Country, Trump detractors stay away. Country makes up only 2% of the Top 100 songs among Trump detractors.

The opposite is true for Hip Hop/R&B. Only 3% of the Top 100 songs with Trump supporters are Hip Hip/R&B, even though Hip Hop/R&B makes up 33% of the test list. Among Trump detractors, however, Hip Hop/R&B makes up 31% of the Top 100.

In our previous blogs we showed how Pop music over-performs across age, gender and geography. It does among Trump supporters and detractors as well, making up 43% of the Top 100 with Trump detractors and 30% of the Top 100 with Trump supporters, both far higher than the 19% presence of Pop in the test list.

BRUNO MARS IS THE GREAT UNIFIER

Despite the aforementioned differences in music tastes between supporters and detractors of President Trump, there is one song that is #1 with both camps:

“Uptown Funk” by Mark Ronson featuring Bruno Mars.

We can now confirm what wedding DJs have known all along. This is the dance floor non-partisan no-brainer.

POP DOMINATES THE TOP

Not surprisingly, based on its crossover appeal, Pop songs take up seven of the top ten spots in the Contemporary Music SuperStudy.

Perhaps an indication of the weaker Pop music cycle in 2018, only two of the top ten songs were actually released in 2018— “Africa” by Weezer (a cover of Toto’s 1982 hit), and “The Middle” by Zedd featuring Maren Morris.

The bottom song in the Contemporary Music SuperStudy? To satisfy your curiosity, it’s 2017’s “Gucci Gang” by Lil Pump.

Discover more findings from Coleman Insights’ Contemporary Music SuperStudy by visiting our three previous Tuesdays With Coleman blogs:

The Current State of Contemporary Music

There’s a Reason They Call it Pop Music and

What Shapes Our Music Tastes

Finally, join us for the Contemporary Music SuperStudy Deep Dive webinar Tuesday, April 30 from 2p-3p EDT (11a-12n PDT), when we’ll take a close look at all our findings and answer questions.