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The New Rules of Podcasting on YouTube

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Here is the webinar version of the “New Rules of Podcasting on YouTube” presentation delivered by Coleman Insights Vice President/Consultant Jay Nachlis and Amplifi Media Founder/CEO Steve Goldstein.

In this webinar which details findings from an August 2023 research study, Jay and Steve cover the changing perceptions and behavior of podcast consumers, the increasing importance of video in the medium, and answer questions from attendees.

6:13-7:13 The definition of a podcast is changing
8:16-8:53 How people consume their favorite podcasts
9:32-10:35 Which services, apps, or destinations do you currently use for podcasts?
10:37-11:18 Which service, app, or destination do you use most often for podcasts?
11:19-11:42 Age Matters
15:15-15:50 Why do you choose YouTube for podcasts?
15:54-16:26 Are all your favorite podcasts on YouTube?
17:06-17:44 How do you search for podcasts on YouTube?
18:59-19:48 YouTube Shorts
21:19-22:07 YouTube, Spotify, and Apple Podcasts Face-Off
22:16-25:19 Key Findings
25:29-30:39 New Rules

Press Releases

Coleman Insights to Reveal Results of Second Contemporary Music SuperStudy in April 23rd Webinar

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RESEARCH TRIANGLE PARK, NC, April 8, 2020 – Coleman Insights will release the results of its second Contemporary Music SuperStudy, which examines the current appetite for contemporary music among 1,000 12- to 54-year-olds across the United States and Canada, in a free webinar on Thursday, April 23rd. The study will provide the most comprehensive assessment of consumers’ appetites for new music available to audio-based media companies.

Contemporary Music SuperStudy 2 employed Coleman Insights’ FACT360SM Strategic Music Test platform to gather listener evaluations of the most consumed songs of 2019—via radio airplay, streaming and sales—as measured by MRC Data/BDSradio. The webinar will cover an overview of the findings from those listener evaluations, including how appetites for different genres of new music have shifted in the past year and how those appetites vary by age, gender, ethnicity, geography and political viewpoint.

“We had such a great response when we released the initial Contemporary Music SuperStudy last year that we decided to go it again,” remarked Coleman Insights President Warren Kurtzman. “Contemporary music is constantly evolving, inspiring our clients to regularly ask us about the changes they are observing. The Contemporary Music SuperStudy provides us with a powerful and objective way to answer their questions about how listener tastes are changing.”

The Contemporary Music SuperStudy 2 live webinar will take place between 2:00 and 3:00 PM EDT on Thursday, April 23rd. Registration is now open for the webinar here.

Press Releases

Coleman Insights to Present Outside Thinking for Podcasts Webinar

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RESEARCH TRIANGLE PARK, NC, August 20, 2019 – Coleman Insights will offer a webinar for the broadcast and podcast industry that introduces a breakthrough strategy called “Outside Thinking,” and details specific ways to apply the strategy to podcasting to build stronger brands.

In this webinar, attendees will learn to view podcasts from the perspective of the listener and understand what behavioral factors influence their decision to consume it. In addition, presenters Warren Kurtzman and John Boyne of Coleman Insights will share headlines from a recent Coleman Insights podcast research study.

Coleman Insights President Warren Kurtzman says, “While at Podcast Movement, we couldn’t help but sense podcasting approaching a tipping point. We’re excited to offer this content to those who couldn’t make the conference presentation, and hope everyone interested in building podcasts into strong, memorable brands joins us for this webinar.”

Kurtzman and Boyne will present “Outside Thinking for Podcasts” Thursday, September 12 from 2 PM-3 PM EDT.

Registration is now open for the webinar here.