RESEARCH TRIANGLE PARK, NC, April 8, 2020 – Coleman Insights will release the results of its second Contemporary Music SuperStudy, which examines the current appetite for contemporary music among 1,000 12- to 54-year-olds across the United States and Canada, in a free webinar on Thursday, April 23rd. The study will provide the most comprehensive assessment of consumers’ appetites for new music available to audio-based media companies.
Contemporary Music SuperStudy 2 employed Coleman Insights’ FACT360SM Strategic Music Test platform to gather listener evaluations of the most consumed songs of 2019—via radio airplay, streaming and sales—as measured by MRC Data/BDSradio. The webinar will cover an overview of the findings from those listener evaluations, including how appetites for different genres of new music have shifted in the past year and how those appetites vary by age, gender, ethnicity, geography and political viewpoint.
“We had such a great response when we released the initial Contemporary Music SuperStudy last year that we decided to go it again,” remarked Coleman Insights President Warren Kurtzman. “Contemporary music is constantly evolving, inspiring our clients to regularly ask us about the changes they are observing. The Contemporary Music SuperStudy provides us with a powerful and objective way to answer their questions about how listener tastes are changing.”
The Contemporary Music SuperStudy 2 live webinar will take place between 2:00 and 3:00 PM EDT on Thursday, April 23rd. Registration is now open for the webinar here.