Three Ways Radio Stations Misunderstand Their Listeners

May 8, 2018
Outside Thinking Worldwide Radio Summit

Last Friday, May 4th, Coleman Insights delivered a presentation to the Worldwide Radio Summit in Hollywood called “Outside Thinking: Flip The Script On How You Think About Your Radio Station”. During the session, Coleman Insights President Warren Kurtzman and Executive Vice Presidents/Senior Consultants John Boyne and Sam Milkman explained how radio station programmers can fall … Continue reading Three Ways Radio Stations Misunderstand Their Listeners »

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How Will Your Radio Station Use Outside Thinking?

May 1, 2018
Outside Thinking

Later this week, we’ll be in Hollywood to present “Outside Thinking: Flip The Script On How You Think About Your Radio Station” to the Worldwide Radio Summit. What is Outside Thinking? Let’s face it. Most of us in the radio industry don’t listen like a typical listener—we inadvertently practice Inside Thinking. We believe listeners hang … Continue reading How Will Your Radio Station Use Outside Thinking? »

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Identify A Need And Fill It

April 17, 2018
Bankers' Hours

Is your radio station filling a need? Many brands that identified the needs of their customers and then served those needs are finding great success. Do you remember the term, “Bankers’ Hours”? Not often heard in the lexicon anymore, this referred to a short working day because banks were traditionally open to the public from … Continue reading Identify A Need And Fill It »

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