How Can Listener Expectations Help Guide My Music Strategy?

November 18, 2015

Coleman Insights recently introduced the FACT360 Strategic Music Test. FACT360 is online music testing done right through the latest sampling techniques and data collection capabilities, and includes the same benefits that Coleman Insights has provided through its FACT Strategic Music Tests for more than 20 years. These benefits help radio stations build the most appealing … Continue reading How Can Listener Expectations Help Guide My Music Strategy? »

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How Do I Ensure A Cohesive Sound?

November 9, 2015

Coleman Insights recently introduced the FACT360 Strategic Music Test. FACT360 is online music testing done right through the latest sampling techniques and data collection capabilities, and includes the same benefits that Coleman Insights has provided through its FACT Strategic Music Tests for more than 20 years. These benefits help radio stations build the most appealing … Continue reading How Do I Ensure A Cohesive Sound? »

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What Songs Should Be In My Library Test?

October 29, 2015

Coleman Insights recently introduced the FACT360 Strategic Music Test. FACT360 is online music testing done right through the latest sampling techniques and data collection capabilities, and includes the same benefits that Coleman Insights has provided through its FACT Strategic Music Tests for more than 20 years. These benefits help radio stations build the most appealing … Continue reading What Songs Should Be In My Library Test? »

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Who Should Be In My Library Test?

October 22, 2015

Coleman Insights recently introduced the FACT360 Strategic Music Test. FACT360 is online music testing done right through the latest sampling techniques and data collection capabilities, and includes the same benefits that Coleman Insights has provided through its FACT Strategic Music Tests for more than 20 years. These benefits help radio stations build the most appealing … Continue reading Who Should Be In My Library Test? »

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Every Song You Play Is A Marketing Decision

October 15, 2015

Coleman Insights recently introduced the FACT360 Strategic Music Test. FACT360 is online music testing done right through the latest sampling techniques and data collection capabilities, and includes the same benefits that Coleman Insights has provided through its FACT Strategic Music Tests for more than 20 years. These benefits help radio stations build the most appealing … Continue reading Every Song You Play Is A Marketing Decision »

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Facing the Future

April 29, 2015

I was invited to appear on a panel at a state broadcasters’ convention in Oklahoma recently.  The topic—a pretty daunting one—was nothing less than “The Future of Radio.”  What advice could I share to help real broadcasters in the American heartland ensure their place in the complicated, competitive new world of media? Not an easy … Continue reading Facing the Future »

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The Great Pyramids of Radio

February 25, 2015

Late last month, a post on the Jacobs Media jacoBLOG called “Pyramid Scheme” introduced the idea of an update or makeover of the original Coleman Image Pyramid. It was based on the premise that radio broadcasters are now competing in an infinitely larger media landscape. The Jacobs New Pyramid suggested a different pecking order, with … Continue reading The Great Pyramids of Radio »

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