Is News of the Dashboard Radio’s Death Greatly Exaggerated?

December 5, 2017
Tuesdays with Coleman

We are all struck by the speed at which technology is moving—in general, and particularly around the automobile. Some recent studies predict that the autonomous car will dominate roadways by the year 2030. Sooner than that, new digital dashboards featuring Apple Car Play and Android Auto will be in almost every car, offering much greater … Continue reading Is News of the Dashboard Radio’s Death Greatly Exaggerated? »

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Do Your Ads Fit Your Brand?

November 14, 2017
Tuesdays with Coleman

As we at Coleman Insights have learned from years of radio research, a station’s brand is vital to its success. Coleman Insights’ Brand Content MatrixSM illustrates our belief that the success of great radio stations is the result of two dimensions. First, the station’s brand strength—its top of mind awareness and perception. Second, its in-the-moment … Continue reading Do Your Ads Fit Your Brand? »

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5 “Stranger Things” You Didn’t Know About Radio

October 27, 2017
Stranger Things

In honor of the release of Stranger Things 2  on Netflix today, here are 5 “stranger things” you didn’t know about radio: Radio saved the Eiffel Tower from destruction. The Parisian government planned to disassemble the tower for scrap metal. To prove it could be used as a strategic utility, designer Alexandre-Gustave Eiffel built an … Continue reading 5 “Stranger Things” You Didn’t Know About Radio »

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