Be True To Your Base Position

March 13, 2018
Royale Restaurant Raleigh

Does your brand have a base position? No matter what industry, whatever the size of the company…you must have a clearly understood base position. When we work with radio stations, we often refer to the foundation of our Image PyramidSM—the base music or talk position. For the other components of the pyramid (personality, specialty programming, … Continue reading Be True To Your Base Position »

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Google My Radio Station

January 23, 2018
Google My Business

When it comes to building, managing, and protecting their brand identities, radio stations rightfully tend to focus on the most important thing—the on-air product. A peek into how many stations are represented in the digital space indicates some areas of opportunity, both in brand management and Search Engine Optimization (SEO). One easy step stations can … Continue reading Google My Radio Station »

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