Pharmacies, Cigarettes…and Radio?

February 26, 2014

Last month, Jon Coleman wrote on article entitled “Misreading PPM and What Drives Ratings.”  In it, he talked about the tension between in-the-moment performance and brand value.  Jon expressed concern that radio programmers and management are sometimes so overly focused on preventing in-the-moment tune-out that they don’t do the big bold things that drive loyalty … Continue reading Pharmacies, Cigarettes…and Radio? »

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Jon Coleman: Power Player

January 22, 2014

CEO Jon Coleman is this week’s AllAccess.com Power Player, where he delves deeper into his thoughts on misreading PPM and other important issues within the radio industry. Read the full interview here.

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Misreading PPM: A Deeper Look (Part 1)

January 16, 2014

Coleman Insights CEO Jon Coleman is interviewed in this week’s edition of The Sands Report about his recent blog, “Misreading PPM and What Drives Ratings.” You can read Part 1 of the interview here:  The Sands Report with Jon Coleman Part 1

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It’s the Most Wonderful Time of the Year

December 12, 2013

Does it seem like your favorite radio station starts playing holiday music earlier and earlier every year? There might be a reason for that. Warren Kurtzman explains the all-holiday format in this classic 2007 interview. 

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What’s in a Name?

October 31, 2013

It’s been a few weeks and reality is finally settling in. No, not that Breaking Bad is really over for good or that my Mets didn’t make it to the World Series once again. I’m talking about the Arbitron name; it’s really gone for good. For an Arbitron alumnus like me, the disappearance of the … Continue reading What’s in a Name? »

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Ratings, Radio and Hockey?

August 20, 2013

During my 13 years at Arbitron, I can’t tell you how many times I had Program Directors, General Managers and Owners ask me to recommend a fix for whatever ratings problem their station was experiencing. One of the things I love about joining Coleman Insights is that I now have the opportunity to help broadcasters … Continue reading Ratings, Radio and Hockey? »

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