Tag Archives: blogs

The Five Most-Read Blogs of 2021 (So Far)

As we pass the halfway point of 2021, an analytics review of the first 26 Tuesdays With Coleman blog posts of the year indicate content popularity that was reflective of the times.

Four of the five most-read blogs had pandemic-themed undertones. The first blog that covered findings from our annual benchmark study of contemporary music tastes made the list. And it is an entry by our founder, Jon Coleman, on one of the most buzzed about topics in the industry, that claimed the top spot.

Here are the five most-read blogs of the first half of 2021, counted down from number five to number one.

5. The Branding of 2021’s Emotional Milestones by Jay Nachlis (May 18, 2021)

Rather than looking back on the pandemic, this hopeful blog looked forward to conditions ahead of us. It is a reminder that audio brands can play a key emotional role in welcoming listeners back to a more normalized world.

4. Winning by Embracing Nostalgia by Warren Kurtzman (March 23, 2021)

The pandemic unleashed a wave of nostalgia, which Warren Kurtzman addresses in this entry. As he explains, the key to embracing it is making it meaningful. This blog featured examples from a number of brands in different industries.

Cobra Kai nostalgia

Netflix projected 41 million viewers watched Season 3 “Cobra Kai” in its first month of release.

3. Seismic Behavioral Changes and Your Brand by Jay Nachlis (June 15, 2021)

The most recent blog to make the list covered some of the massive behavioral changes brought on by COVID-19 and how your brand may be affected. Most importantly, it offered thoughts on how brand managers can shift their strategic thinking to adapt to new audience behavior that may never go back to “normal.”

2. Pop Reigns Supreme (Again!) in Contemporary Music SuperStudy 3  by Warren Kurtzman (May 4, 2021)

Coleman Insights debuted the Contemporary Music SuperStudy in 2019 at the All Access Worldwide Radio Summit. Thanks to COVID, the findings from past two studies of contemporary music tastes were delivered virtually. Once again, the pandemic infiltrated a blog as this year’s findings uncovered how music tastes in 2020 resembled the movie Groundhog Day.

The Weeknd Blinding Lights second best testing song of 2020

The Weeknd’s “Blinding Lights” was the second best testing Pop song in Contemporary Music SuperStudy 3

1. Radio, You’re Obsessing Over Alexa by Jon Coleman (June 1, 2021)

Many radio station managers are wrestling with how to incorporate smart speakers into their strategy. In the most-read blog of the first half of 2021, Jon Coleman makes the point that while promoting smart speakers should be part of the strategy, it must be done in a way that doesn’t come at the expense of the station brand.

Thanks for reading Tuesdays With Coleman. Keep your feet on the ground and keep reaching for the stars.

 

 

 

The Five Most-Read Blogs of 2020

Tuesdays With Coleman

As we look back on our analytics from this past year, it turns out every member of the Coleman Insights consultant team contributed to the five most-read Tuesdays With Coleman blogs of 2020.  As for which subjects resonated the most, there’s a lesson to be learned. Four of the top five incorporated the two topics that most consumed 2020 – the coronavirus pandemic and the United States presidential election. It’s worth noting that, despite being published just seven days ago, last week’s buzzworthy Should Radio Go Back to Normal? by Jon Coleman nearly made the list and is worth a second look. Here are the five most-read blogs of the year, counted down from number five to number one.

5. The Marketing of Social Distancing by Jay Nachlis (March 31, 2020)

Two of the blogs on our list are from March, right as the COVID-19 lockdowns were taking hold and everyone was trying to figure out the answer to “what’s next?” The Marketing of Social Distancing  salutes a billboard campaign by one of our clients and a number of campaigns across various industries. It encourages brands to remain top-of-mind while being sensitive to the nature of the new pandemic environment.

K-97 Edmonton social distancing billboard

Our client K-97 in Edmonton launched this campaign very early in the pandemic.

4. The Musical Divide Between Trump and Biden Supporters by Warren Kurtzman (May 19, 2020)

The results of the first ever Coleman Insights Contemporary Music SuperStudy were released at the Worldwide Radio Summit in California, and we were looking forward to presenting the sequel at this year’s WWRS. Unfortunately, the week of March 23, 2020 turned out to be a pretty bad one for conference planning. Following the pandemic-related cancellation of this year’s conference, we released the results of Contemporary Music SuperStudy 2 via webinar and blogs. This installment of Tuesdays With Coleman illustrated just how different the musical tastes of Biden and Trump supporters are, although they do share a distaste for “Baby Shark.”

3. How to Move the Ratings Needle by Jon Coleman (May 26, 2020)

This blog from Coleman Insights founder Jon Coleman prominently features examples from Biden and Trump’s campaigns, but the real message of How to Move the Ratings Needle is how shifting perception can dramatically change the momentum of a brand. Jon argues that too much attention is paid to little things that don’t matter and, he says, “If I owned or managed a radio station today, I would hire a marketing specialist specifically charged with getting media coverage.”

2. The Seven Deadly Sins of (Non) Strategic Thinking by Sam Milkman (January 21, 2020)

In the only pre-pandemic blog on the list, Sam Milkman compiled a list of things inside thinkers (those that view their brands from their own perspective instead of their consumers) say.  As Sam points out, while people in radio have said these things for decades, these examples are dangerously unstrategic and create unnecessary friction and obstacles to growth.

1. How to Connect With Your Audience in a Crisis by Warren Kurtzman, Jon Coleman, Jessica Lichtenfeld, Sam Milkman, John Boyne, Meghan Campbell, and Jay Nachlis (March 19, 2020)

The first state issued COVID-19 stay-at-home order was issued by California on March 19th. A few days before that, the entire Coleman Insights consultant team gathered for a video conference to brainstorm, consider, and offer our best thinking in regards to how our clients should navigate their brands in the early days of the pandemic. While we wish we could end 2020 by saying the pandemic is over, we are optimistic about what 2021 will bring and heartened that so many found our advice nine months (!) ago helpful.

Have a wonderful holiday season and Happy New Year, and we’ll see you in January!