Welcome to our new Ask Me Anything webinar series!

Each month will feature a different topic, as we cover questions related to research, branding, and marketing strategy in audio entertainment – all in just 15 minutes!

In this episode, consultants Jay Nachlis and Meghan Campbell, along with moderator and Director of Client Services Kimberly Bryant, discussed The Image Pyramid. Watch the 15-minute video below:

Questions We Answered:

1:18 – Do you think that the past few years have caused any shifts in the relative value of various layers of The Image Pyramid?
4:41 – Is a radio station’s image something that takes time to build or can a station launch or rebrand, be properly prepared to win images faster?
6:59 – When is the base layer strong enough to work on other layers and how do you strengthen the Personality layer?
10:05 – What are some tips and tricks to help stations compete in local markets when you are thousands of miles away?
12:15 – How does The Image Pyramid apply to college or public radio stations?
13:52 – Does The Image Pyramid only apply to radio or can it apply to other media as well?

Welcome to our new Ask Me Anything webinar series!

Each month will feature a different topic, as we cover questions related to research, branding, and marketing strategy in audio entertainment – all in just 15 minutes!

In this episode, consultants Jay Nachlis and Meghan Campbell, along with moderator and Director of Client Services Kimberly Bryant, discussed Personality/Show Research. Watch the 15-minute video below:

Questions We Answered:

1:22 – What are some of the most important things you can learn from Personality Research and how exactly do you arrive there?
4:13 – What are some of the most important/specific questions you should ask?
6:19 – How long should you wait to include a new Personality/Show in a study?
8:46 – What is the best way to truly measure Likeability of a talent?
10:12 – How much of this is unique to Radio vs Media (Websites and Social Media)
12:50 – Are there bits or features that should be buried forever that rub audiences the wrong way?

Welcome to our new Ask Me Anything webinar series!

Each month will feature a different topic, as we cover questions related to research, branding, and marketing strategy in audio entertainment – all in just 15 minutes!

In this episode, consultants Jay Nachlis and Meghan Campbell, along with moderator and Director of Client Services Kimberly Bryant, discussed “Qualitative Research”. Watch the 15-minute video below:

Questions We Answered:

1:09 – What is the difference between qualitative and quantitative research?
2:36 – When should you use qualitative and quantitative research?
4:14 – What are the benefits of pairing qualitative and quantitative research and is there an order you should conduct them in?
7:21 – What are the differences and benefits of an online discussion group vs a traditional focus group?
11:40 – What is an IDI?
13:46 – What are some themes seen from qualitative research in the past few years?

Welcome to our new Ask Me Anything webinar series!

Each month will feature a different topic, as we cover questions related to research, branding, and marketing strategy in audio entertainment – all in just 15 minutes!

In this episode, consultants Jay Nachlis and Meghan Campbell, along with moderator and Director of Client Services Kimberly Bryant, discussed “Music Testing”. Watch the 15-minute video below:

Questions We Answered:

1:28 – Why is conducting Perceptual Research before a music test so valuable?
3:48 – What are Fit and Compatibility and why do they actually matter?
6:43 – How do you select which songs to test?
9:06 – Why is accurate Sound Coding essential for a successful music test?
10:29 – How do Oldies and Classic Hits get the right male/female balance and is there a special challenge to selecting the right balance?

Welcome to our new Ask Me Anything webinar series!

Each month will feature a different topic, as we cover questions related to research, branding, and marketing strategy in audio entertainment – all in just 15 minutes!

In this episode, consultants Jay Nachlis and Meghan Campbell, along with moderator and Director of Client Services Kimberly Bryant, discussed “Podcasting”. Watch the 15-minute video below:

Questions We Answered:

• 03:19 – What’s a podcasting strategy you’d recommend?
• 06.46 – What’s the most important think for a podcast to present in the first five minutes?
• 09:18 – Should radio morning shows upload their entire show or create an after-show podcast?
• 13:02 – What kind of podcast research do you recommend?