Free Studies

Coleman Insights was the first company to publish ground-breaking studies for the radio industry on the internet when it released “Alternative Music Clusters: Defining the Boundaries of the Format” study in 1997. Since then, thousands of professionals in the media, music and technology industries have downloaded our free and insightful reports.


The Three Ts of Content Execution: A Second-By-Second Look at Podcast Listening Behavior

At Podcast Movement 2018 in Philadelphia, Sam Milkman and John Boyne presented the results of a mediaEKG® Deep Dive study on two iHeartRadio podcasts. One was “The Ben and Ashley I Almost Famous Podcast,” featuring former stars of ABC’s “The Bachelor” franchise, and the other was “Business Unusual with Barbara Corcoran,” featuring the real estate mogul and “Shark Tank” star. The purpose of the study was to analyze second-by-second listener behavior in various segments within each of these shows.

Click here to watch the webinar recording.

What Does The Public Think About Public Radio?

In the fall of 2016, Coleman Insights and the Public Radio Program Directors Association set out to investigate radio listeners’ perceptions of Public Radio. We wanted to know what listeners think about Public Radio stations—if they think about them at all.

The Components of Tuning Occasions – Switching vs. Turning

Coleman Insights and Media Monitors present a major new study of Nielsen Audio Portable People Meter (PPM) data revealing that nearly two-thirds of radio station listening occasions consist of listeners “turning on” a station and end with them “turning off” a station, as opposed to “switching in” from and “switching out” to other stations. It is based on an analysis of nearly 37 million listening occasions captured in all 48 United States radio markets measured by Nielsen Audio’s PPM measurement system in October 2014, January 2015, April 2015 and July 2015.

Nielsen subscribers can access the study here.


When Is A Hit A Hit?

Here are free resources to help radio stations determine “When Is A Hit A Hit?” You can view a recording of the webinar or download a guide to new music tools for handy reference in the future, and read each entry in Matt’s blog series containing analysis and recommendations on how to use data from sources such as Spotify, Shazam, iTunes and YouTube.

Coleman Insights Finds Opportunity for Next Radio

Click the above link for the home page for this study and watch a video presentation on Part One, which reveals the NextRadio app has the potential to address the portability needs of radio listeners.

Strong Demand for NextRadio – Part 2

Click the above link for the home page for this study and watch a video presentation on Part Two, which revealed high consumer demand for NextRadio, the app which allows consumers to listen to local FM stations on their phones using the FM chips already installed in most phones.

pdf-pngThe PPM DNA of Canada’s High Performance Stations

Coleman Insights analyzed a full year of BBM data from Canada’s five PPM-measured markets and identified 13 radio stations that performed significantly better than their counterparts. Learn how large Daily Cumes, multiple listening occasions and Out-Of-Home listening differentiates these high performers from the competition.

pdf-pngWhat Happens When The Spots Come On – 2011 Edition

This comprehensive study examines audience levels during more than 18 million commercial breaks that ran on over 800 US radio stations in 48 PPM markets over a year-long period. It demonstrates radio’s far better-than-expected ability to deliver audience during commercials relative to the lead-in audiences to those commercial breaks.

pdf-pngChallenges & Opportunities for In-Car Streaming Radio

How many people are streaming radio in the car? How will in-car streaming affect terrestrial radio? What are consumer expectations? In this study, we examine usage of in-car streaming radio as well as perceptions – and misperceptions – about in-car streaming.

pdf-pngCRS 2011 Country P1 Consumer & New Media Study

Download the full report from this study from Country Radio Broadcasting, the Country Music Association and Coleman Insights, which we debuted in a presentation at CRS 2011 in Nashville. It demonstrates the high level of satisfaction P1 listeners have for Country radio, how this satisfaction exceeds the expectations of Country radio and Country music industry professionals and how Country P1s are using new media extensively.

pdf-pngChallenges in News Migration to Digital Media

Local television stations and newspapers have found difficulty tapping into digital revenue streams. What works for news brands in the digital space? What are the drivers of digital usage? How and when do consumers use television and newspaper digital brands? What content is valuable and is it a part of the value to the brand? We conducted focus groups in Washington, DC, Philadelphia, and Raleigh-Durham to answer these questions and more.

pdf-pngReal iPad Users’ Early Reaction to The Daily

News Corporation introduced “The Daily”, a news product only available as an app on the iPad platform. This product was designed for a growing segment of the population that is educated and sophisticated but “does not read national print newspapers or watch television news”.

This study was conducted at a unique moment in time – when the iPad was emerging and The Daily was in a development or “beta” period. This study investigates the potential outlook for The Daily.

pdf-pngThe PPM DNA of America’s High Performance Radio Stations

Our latest PPM study debuted at the 2009 NAB Radio Show and demonstrated the PPM listenership metrics that differentiate highly successful radio stations.

pdf-pngHow Radio Stations Can Better Engage Their Audiences on Facebook

Which posts are working for radio stations on Facebook? Do stations post too much or too little content? Have radio stations found the right “voice”. or are they simply publishing press releases? This study focuses on how radio stations engage with their audiences on Facebook and what can be improved.

pdf-pngReal PPM Panelists Tell All

On September 19, 2008, Coleman Insights unveiled this study at the 2008 NAB Radio Show. This study was based on exclusive, no-holds-barred, one-on-one interviews with real PPM panelists in New York, Philadelphia and Houston who discussed their perceptions of the meter, how, when and where they used it and how they responded to Arbitron’s efforts to ensure their participation. We also gained significant insights about the differences between “perceived” and “metered” listening, including how large this gap is and when and why it exists.

pdf-pngSuccessful Streaming Audio Strategies

Have traditional radio broadcasters launched successful strategies to maintain audience as streaming usage continues to increase? What role do “over the air” broadcast signals play in the lives of streaming consumers? Why do consumers choose to stream content? This study focuses on best practices for streaming and opportunities for brand awareness.

pdf-pngThe PPM DNA of Rush Limbaugh

Coleman Insights released this study on April 3, 2008. It provides insights into what drives the performance of Rush Limbaugh’s nationally syndicated talk show.

pdf-pngWhat Happens When the Features Come On?

This study assesses the impact of programming features on music radio stations. It was released on January 30, 2008 via free webinars that were attended by hundreds of radio professionals.

pdf-pngWhat Happens When New Music Gets Played: The Impact of New Songs on the Country Radio Audience

Jon Coleman presented this second landmark analysis of PPM audience data from Coleman Insights, Arbitron and Media Monitors at the Country Radio Seminar in February 2007. It revealed the impact that new songs played on KILT/Houston had on the station’s audience levels, including how that impact varied depending on the type of new songs the station played.

pdf-pngAn Early Peek at Rhythmic AC

Since Sandusky Radio launched the first “MOViN”-branded format on KQMV/Seattle on May 1st, 2006, the industry has been abuzz over the introduction of many other Rhythmic AC stations around the US. This report provides the first look at the music approaches these stations are taking, including a detailed comparison of stations utilizing the MOViN brand from Alan Burns & Associates and a number of Rhythmic ACs programmed by Clear Channel Communications.

pdf-pngWhat Happens When The Spots Come On: The Impact of Commercials on the Radio Audience

This landmark analysis of PPM audience data from Coleman Insights, Arbitron and Media Monitors was unveiled in a presentation by Jon Coleman at the NAB Radio Show in September 2006. It demonstrated radio’s outstanding ability to maintain audience levels during commercial breaks.

pdf-pngAn Early Peek at Classic Alternative

What is Classic Alternative? Coleman insights takes a quick look at the music mixes employed by five large market stations that have adopted the format.

pdf-pngOldies Insights – Winter 2003

Coleman Insights’ second look at the relationship between Oldies stations’ music mixes and their Arbitron performances suggests that some may have “gone too far.”

pdf-pngOldies Insights – Winter 2002

Coleman Insights examines the impact moves to a more contemporary sound is having on the Arbitron performances of Oldies stations.

pdf-png’80s Insights – Summer 2001

The second installment of Coleman Insights’ ’80s Insights series provides a complete look at the performance of the ’80s format one year after many stations adopted it.

pdf-pngBroadband Revolution 2: The Media World of Speedies

Learn more about the online and offline media habits of “speedies,” those with broadband Internet access at home, work or school. A landmark study presented by Coleman Insights and Arbitron at the Streaming Media West convention.

pdf-png’80s Insights – Fall 2000

Read Coleman Insights’ early performance analysis of the ’80s format adopted by dozens of stations in the U.S. Is this a “real” format or a short-term solution for many broadcasters?

pdf-pngRhythmic Oldies Insights

In the Spring of 2000, 30 of America’s 50 largest radio markets had a Rhythmic Oldies outlet. Today, only a handful survive. Take a look back of what Coleman Insights discovered about the format’s performance during the height of the format’s rise.

pdf-pngBroadband Revolution 1

Coleman Insights and Arbitron answered the question “Can Radio Survive The Broadband Revolution?” when this ground breaking study was presented at the NAB Radio Show 2000.

pdf-pngCHR Segmentation

While this look at the state of Top 40 music is a bit dated, it provides a great example of the challenges of catering to different music appetites on one station. This study debuted at the Radio & Records Convention ’98.

pdf-pngAlternative Music Clusters: Defining the Boundries of the Format

Another study that–while dating back to the early stages of “The Alternative Revolution”–reveals how sophisticated tools like music cluster analysis can shed light on emerging music tastes.