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Press Releases

Coleman Insights Releases Sortable Song Data From Contemporary Music SuperStudy

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RESEARCH TRIANGLE PARK, NC, August 1, 2019 – Coleman Insights is now offering free access to a sortable spreadsheet containing song-by-song data from the Contemporary Music SuperStudy it released in March. Visitors to the company’s website, www.ColemanInsights.com, can now view how each song was evaluated by listeners, with breakdowns by age, gender, ethnicity and more.

The study’s major findings, which Coleman Insights previously shared at the Worldwide Radio Summit, via webinar and through its Tuesdays With Coleman blog series included:

  • Hip Hop/R&B was the most consumed genre of 2018, but is also the most polarizing;
  • Pop is the one genre that fans of all other genres can agree on;
  • The appeal of Hip Hop/R&B titles is concentrated among younger, male listeners, while Country titles perform best among older, female listeners;
  • While the music tastes of supporters and detractors of President Trump vary significantly, “Uptown Funk” by Mark Ronson featuring Bruno Mars is the top song with both groups

It was based on a test of 2018’s most consumed songs with 1,000 12 to- 54-year-olds across the United States and Canada utilizing Coleman Insights’ FACT360SM Strategic Music Test platform.

“We are making the song-by-song data study available after receiving many requests from our clients,” said President Warren Kurtzman. “The real value in this study is in the insights we previously released, but we believe the industry will enjoy having free access to this resource. While programmers should not make any music decisions based on this data, they can use it to ensure that many of the stronger-testing songs in their stations’ formats are included in any customized music research they do.”

The Contemporary Music SuperStudy sortable data is now available under “Free Studies” in the Resources section at www.ColemanInsights.com. That section also includes the more detailed analyses Coleman Insights released earlier this year.

About Coleman Insights

Coleman Insights, headquartered in Research Triangle Park, NC, with offices in Philadelphia and Hamburg, Germany, is a firm that has helped media properties build strong brands and develop great content since 1978. Its clients include hundreds of media properties in North America, South America, Europe and Asia, including those owned by iHeartMedia, Entercom Communications Corporation, Bonneville International Corporation, Hubbard Radio, Educational Media Foundation, Stingray Radio, Emmis Communications, SummitMedia, Salem Communications, Connoisseur Media, Corporación Radial del Perú, Service Broadcasting Corporation, CRISTA Media, and Townsquare Media. Additional information about Coleman Insights is available at www.ColemanInsights.com.

Press Releases

Podcast Movement Reveals Industry Track

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RESEARCH TRIANGLE PARK, NC, June 26, 2019 – Podcast Movement, the annual gathering of the podcast industry, has announced the sessions for this year’s Industry Track, presented by media research firm Coleman Insights.

This year’s track will feature sessions that focus on helping podcasts improve in the areas of branding and content. The opening session, “Outside Thinking for Podcasts,” is set to kick off the track at 9am on Wednesday, August 14th, hosted by Warren Kurtzman and John Boyne from Coleman Insights. The session will combine surprising headlines from a recent Coleman Insights podcast study and introduce attendees to a breakthrough strategy called “Outside Thinking”. This strategy will allow podcasters to better understand what behavioral factors influence the decision to consume their shows.

Other sessions include a look at remote audio data with Stacey Goers from NPR, guidance on selling in a platform world with John Fitzgerald of ESPN, a “Celebrities in Podcasting” panel hosted by Perry Michael Simon from All Access and a “State of Podcasting” overview from Podcast Hall of Famer Elsie Escobar.

Coleman Insights President Warren Kurtzman says, “We’re looking forward to hosting the Industry Track again this year and delivering content that can help attendees make their podcasts more successful.”

Podcast Movement is set for August 13-16, 2019 at the Rosen Shingle Creek in Orlando. Registration is now open.

About Coleman Insights

Coleman Insights, headquartered in Research Triangle Park, NC, with offices in Philadelphia and Hamburg, Germany, is a firm that has helped media properties build strong brands and develop great content since 1978. Its clients include hundreds of media properties in North America, South America, Europe and Asia, including those owned by iHeartMedia, Entercom Communications Corporation, Bonneville International Corporation, Hubbard Radio, Educational Media Foundation, Stingray Radio, Emmis Communications, SummitMedia, Salem Communications, Connoisseur Media, Corporación Radial del Perú, Service Broadcasting Corporation, CRISTA Media, and Townsquare Media. Additional information about Coleman Insights is available at www.ColemanInsights.com.

 

Blog

Our Giving Tuesday Pledge

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Today is Giving Tuesday, a recent addition to the holiday season calendar. It is a day that has become increasingly important for nonprofit organizations to reach their annual fundraising goals. The leading software platform for nonprofits, Network for Good, reports that the number of donors on their platform has grown from 7,000 on the first Giving Tuesday in 2012 to nearly 60,000 in 2017.

Earlier this year, we announced Coleman Insights joined the Pledge 1% movement, an organization that encourages corporate philanthropy via donations of 1% of equity, staff time, product and/or profit. Today, Pledge 1% is celebrating Giving Tuesday by featuring the stories of participating organizations and people worldwide that are giving back through Pledge 1%. We’re proud to report that we’re one of the companies being featured.

Below is our Pledge 1% story being highlighted today. As we reflect on an incredibly gratifying 2018, we encourage you to consider joining Pledge 1% as a way to integrate giving back into your organization. If you’re thinking about giving to specific organizations today, we can highly recommend all the ones mentioned in the story below.

Coleman Insights President Warren Kurtzman learned about the Pledge 1% initiative while attending the Dreamforce conference in San Francisco, and began thinking about how he could implement it within the DNA of his organization. In early 2018, he shared with the team that Coleman Insights would pledge 1% of its profits, 1% of product services, and 1% of employee time to charitable causes.

The first order of business was the formation of a Coleman Insights Pledge 1% committee. The mission of this employee-led committee is to find and learn more about organizations in the company’s local community of Raleigh-Durham, North Carolina. Once per month, the committee invites a nonprofit organization to present its mission and needs to the group. These presentations inspire employees to volunteer and donate. At the end of the year, the committee will decide which organization will be the recipient of a financial gift from Coleman Insights.  Organizations that have presented in 2018 include The Justice Theater Project, Lung Transplant Foundation, Donate Life NC, and the Exchange Family Center of Durham.

To help us keep track of our volunteer goal, we have implemented a visual aid: an empty fish tank that we drop ping pong balls into. One ping pong ball represents 1 hour of volunteer work. Our goal is to fill the fish tank to the top with ping pong balls.  Coleman Insights employees have been filling up the fish tank with volunteer hours served at a large number of charitable organizations within the Research Triangle area.

Pledge 1% Fish Tank

Team members raised money by playing in the Exchange Family Center’s Pinwheels Mini-Golf tournament.  The Exchange Family Center makes children’s lives better by strengthening their families, teachers, and communities through proven counseling, coaching, and training.

Team members regularly volunteer at the Urban Ministries of Wake County food pantry to help restock shelves and bring in donations. Coleman Insights maintains an ongoing food drive for employees to donate food to the food pantry.  Since 1981, Urban Ministries of Wake County has responded to our neighbors in crisis by providing basic needs – food, medicine and shelter.

Urban Ministries of Wake County Food Pantry

Coleman Insights Vice President of Business Operations Eileen Genna worked the registration table for the Lung Transplant Foundation golf tournament. The Lung Transplant Foundation’s mission is to provide confidential, compassionate, one-on-one support for lung transplant recipients and their caregivers at all stages of transplantation and is headquartered in Durham, North Carolina.

Team Coleman also volunteered with the Raleigh Department of Parks, Recreation, and Cultural Resources to clean up and mulch Nash Square in downtown Raleigh.

For Thanksgiving this year, team member Jennifer Donnelly helped to organize donations for Southport Business Parks Adopt-a-Turkey campaign. This campaign collects Thanksgiving Dinner fixins to benefit the families of Big Brothers Big Sisters of the Triangle so they could have Thanksgiving dinner.

We’re looking forward to another exciting year proudly participating in Pledge 1%!

 

Blog

Introducing Coleman Insights

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Tuesdays With Coleman

Back in May, we delivered a presentation at Worldwide Radio Summit called “Outside Thinking: Flip The Script On How You Think About Your Radio Station.”

Inside Thinking is what happens when you think like an employee of your company. Outside Thinking is what happens when you think like a consumer or prospective consumer of your company.

It was the principles of Outside Thinking, one of our core philosophies at Coleman Insights, that led us to a few debuts in the digital space a few days ago.

First and foremost is our new video, “This Is Coleman Insights.”

Why would we produce a video explaining what Coleman Insights is all about? After all, our company has been around since 1978. We work with hundreds of radio stations and media brands. Shouldn’t people already know what they need to know about Coleman Insights?

That’s Inside Thinking.

Outside Thinking dictates that there will always be prospective customers with no previous knowledge of our brand.

Inside Thinking tells us prospective and even current clients understand what goes into our projects.

Outside Thinking calls for introducing the people behind the projects. As Jon Coleman notes at the start of the video, “Research can be kind of intimidating, sterile, and have a lot of grey in terms of interpretation.”

A Coleman Insights study features a group of media research experts working collaboratively behind the scenes to ensure the insights we deliver are crystal clear and actionable, and anything but sterile. We wanted to introduce those people and the process to you.

We’ve also made some improvements to our website.

You’ll notice that video is front and center, and you’ll find some FAQs answered by our senior consultants.

Outside Thinking is thinking like your customer, so we’re offering answers to some of the questions we often hear.

I hope you’ll watch the video of our Outside Thinking presentation, which you’ll also find on our site.

We’ll continue to look for ways to practice Outside Thinking here at Coleman Insights and look forward to sharing the journey with you.

Press Releases

Jay Nachlis Adds Marketing Director Duties at Coleman Insights

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RESEARCH TRIANGLE PARK, NC, January 26, 2018 –

Coleman Insights announced today that Jay Nachlis has added the title of Marketing Director at the media research firm. Nachlis was hired as an Associate Consultant in July, 2017. The announcement was made by Warren Kurtzman, president at Coleman Insights.

“Companies succeed when they identify needs and then put people who have the talents and desire to fulfill those needs in place,” said Kurtzman. “Very shortly after Jay joined us last year it became very clear than in addition to the great work he was doing for our clients, his marketing orientation could also be put to great use by our company. That we are placing him in this unique dual role is a testament to what he brings to the table.”

“I’m thrilled to take on heading up marketing initiatives for Coleman Insights, you can visit their homepage and learn about our approach ” said Nachlis. “It’s such a unique opportunity. On the one hand, I get to work with clients and help maximize their success. At the same time, I get to tell the Coleman story and introduce our work to potential clients. That’s pretty special.”

Nachlis will have the newly created title of Associate Consultant/Marketing Director. He has more than two decades of programming and marketing experience, including on-air, music director and program director positions in San Francisco, Buffalo, Detroit, Syracuse, and Raleigh-Durham.

About Coleman Insights

Coleman Insights, headquartered in Research Triangle Park, NC, with offices in Philadelphia and Hamburg, Germany, is a firm that has helped media properties build strong brands and develop great content since 1978. Its clients include hundreds of media properties in North America, South America, Europe and Asia, including those owned by Emmis Communications, iHeartMedia, Entercom Communications Corporation, Univision, Bonneville International Corporation, Hubbard Radio, Newcap Radio, SummitMedia, Bauer Media, Salem Communications, Connoisseur Media, Corporación Radial del Perú, Neuhoff Media, Delmarva Broadcasting Company and Townsquare Media. Additional information about Coleman Insights is available at www.ColemanInsights.com.

 

Click here to download press release

Blog

Coleman Insights Names Meghan Campbell as Associate Consultant

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Coleman Insights announced today that Meghan Campbell has joined the media research firm as an associate consultant. The announcement was made by Warren Kurtzman, president at Coleman Insights.

“We’re very excited to welcome Meghan to Coleman Insights,” said Kurtzman. “Her years of market research and media industry experience will be a truly valuable asset for our team and for our clients.”

“I’m honored to be joining the extraordinary team at Coleman Insights,” said Campbell. “I’m excited to get back to my roots in radio research and look forward to helping deliver quality research to our clients.”

As an associate consultant, Campbell will design and analyze strategic and music research projects that help radio stations build strong brands and develop great content. Meghan has over 15 years of experience in media and music research. Prior to joining Coleman Insights, she worked as a Senior Research Analyst for MusicWatch, Inc. a company providing industry analysis for the music and entertainment industry. She also spent more than a decade with Harker Research, working in research operations and client services. Meghan has a B.S. in Applied Economics from East Carolina University.

Download the press release here.

Press Releases

Coleman Insights Signs Key Executives to New Contracts: John Boyne and Sam Milkman Upped to Executive Vice President

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Coleman Insights announced today that John Boyne and Sam Milkman have signed new long-term contracts with the media research company. Concurrent with their new agreements, Boyne and Milkman have been promoted to the positions of Executive Vice President, Senior Consultant. The appointments, which are effective immediately, were made by Warren Kurtzman, President at Coleman Insights.

“The value that John and Sam bring to our company is immeasurable,” said Kurtzman. “I am thrilled to recognize their dedication and loyalty, and I am confident their efforts will only continue to further Coleman Insights’ growth and success and—more importantly—the growth and success of our clients.”

John Boyne Coleman Insights

Boyne has been with Coleman Insights since 2000. Prior to being named Vice President in February 2007, John served in a wide array of capacities with the firm, including overseeing its fielding operations and working directly with clients as a Senior Research Analyst. He has a bachelor’s degree in Business Administration from the University of North Carolina at Chapel Hill.

Sam Milkman Coleman Insights

Milkman joined the Coleman Insights team in September 2009 after Coleman Insights acquired his firm, mediaEKG®. He initially served as President of the company’s Music Forecasting division and then was named as a Vice President working with Coleman Insights’ radio clients in 2015. Prior to starting mediaEKG, Sam held broadcast programming and operational positions, including Operations Director of WXRK-FM/New York, Research Director of WHTZ-FM/New York and Program Director of WMMR-FM/Philadelphia. He began his career as a litigation, intellectual property and entertainment attorney at the Philadelphia law firm of Ballard, Spahr, Andrews & Ingersoll. Sam holds a Bachelor of Arts degree in Political Science from the University of Pennsylvania and a Juris Doctorate from Cornell Law School.

Download the press release here.

Press Releases

Coleman Insights And Media Monitors Find That “Turn On-Turn Offs” Dominate Radio Listening Occasions

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RESEARCH TRIANGLE PARK, NC & WHITE PLAINS, NY, January 6, 2016—A major new study of Nielsen Audio Portable People Meter (PPMTM) data reveals that nearly two-thirds of radio station listening occasions consist of listeners “turning on” a station and end with them “turning off” a station, as opposed to “switching in” from and “switching out” to other stations. This is the major finding of “The Components of Tuning Occasions – Switching vs. Turning” study the two companies previewed at last month’s Nielsen Audio Client Conference and released today. It is based on an analysis of nearly 37 million listening occasions captured in all 48 United States radio markets measured by Nielsen Audio’s PPM measurement system in October 2014, January 2015, April 2015 and July 2015.

To complete the study, Coleman Insights and Media Monitors classified listening occasions as “Turn On-Turn Offs,” “Turn On-Switch Outs,” “Switch In-Switch Outs” and “Switch In-Turn Offs” based on how they began and ended. They found that 62.7% of all occasions are Turn On-Turn Offs, while 11.3% are Turn On-Switch Outs, 14.5% are Switch In-Switch Outs and 11.5% are Switch In-Turn Offs. It is the opinion of both companies that the proportion of occasions that involve Turning On and Turning Off is significantly higher than the expectations of most radio programmers and managers.

The study produced two other major findings about listening occasions:

1.  Occasions that begin with Turn Ons are five minutes longer on average than those that begin with Switch Ins, suggesting that stations can theoretically generate more Time Spent Listening under PPM measurement by increasing the proportion of listening occasions they generate through Turning On.

2.  The proportion of a station’s occasions that are Turn On-Turn Offs among its P1 listeners—those who listen to a station more than any other—is even higher. While 62.7% of all occasions are Turn On-Turn Offs, the figure soars to 78.6% among P1 listeners.

“These findings are about the strongest reinforcement of the value of brand-building for radio stations that I can imagine,” commented Coleman Insights president/chief operating officer Warren Kurtzman, who co-authored the study. “The ability of a radio station to generate listening occasions through Turning On is dependent on having a strong brand, which is based on having high awareness, a clearly-defined position, association with multiple product attributes and eliciting passion from the audience.”

“The Components of Tuning Occasions – Switching vs. Turning” also reveals where Switching—when listeners switch between radio stations—plays its most significant role. Switching is more prevalent among younger listeners than older listeners and, as a result, is observed at higher levels for stations that offer formats that tend to attract younger audiences.

“Our study points to how those who program younger-targeted formats such as CHR, Rhythmic CHR, Alternative, Hot AC, Rhythmic AC, Urban and Active Rock need to be more concerned with preventing listeners from Switching Out than those who program other formats do,” noted study co-author and Media Monitors president/chief executive officer Philippe Generali. “Having a strong brand is clearly important, but for many stations, preventing Switching clearly can have a significant impact on their PPM performance.”

Nielsen subscribers can download a free report detailing the study’s findings at the Nielsen client portal, https://bit.ly/ppmcomponents. The report includes an important note about its use of plain language terms such as “Switch In” and “Turn On.”  This note emphasizes that PPM provides insights about exposure to radio and users should not assume that PPM data reflects a perfect proxy for consumer choice and behavior.

About Coleman Insights

Coleman Insights, headquartered in Research Triangle Park, NC, with offices in Philadelphia and Hamburg, Germany, is a firm that has helped media properties build strong brands and develop great content since 1978. Its clients include hundreds of media properties in North America, South America, Europe and Asia, including those owned by CBS Corporation, Sony Corporation, Emmis Communications, The Walt Disney Company, iHeartMedia, EMI, Warner Music Group, SummitMedia, American Public Media, Bonneville International Corporation, Vivendi SA, Hubbard Radio, Newcap Radio, Lagardère International, Grupo Prisa, Mid-West Family Broadcast Group, Salem Communications, The Mondadori Group, Connoisseur Media, Corporación Radial del Perú, SBS Broadcasting, Townsquare Media and Alpha Media. Additional information about Coleman Insights is available at www.ColemanInsights.com.

About Media Monitors

Media Monitors is the nation’s leading broadcast monitoring and verification service for broadcasters, print media, media investment companies and advertising agencies. Media Monitors is a subsidiary of RCS, the world’s largest provider of broadcast and webcast software. Media Monitors and its logo are registered trademarks of Media Monitors. The Media Monitors broadcast content recognition process of audio fingerprinting used by Media Monitors is protected by U.S. Patent 7,386,047. For more information, visit www.mediamonitors.com.

Press Contacts:

Katie Dombrowski

Coleman Insights

919-226-0458

KatieDombrowski@ColemanInsights.com

 

Dwight Douglas

Media Monitors

914-259-4733

ddouglas@rcsworks.com

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Press Releases

Coleman Insights Launches FACT360

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RESEARCH TRIANGLE PARK, NC, October, 13, 2015—Coleman Insights launched a new service for the radio industry today—the FACT360SM Strategic Music Test. FACT360 is online music testing done right in that it takes advantage of the latest sampling techniques and data collection capabilities while also utilizing the highest levels of quality control. In addition, because it delivers the same benefits of the FACT Strategic Music Tests that Coleman Insights has provided to its clients for more than 20 years, FACT360 helps radio stations build the most appealing and strategically on-target libraries possible.

President/chief operating office Warren Kurtzman made the formal announcement of FACT360’s launch during a webinar presentation, where he reviewed the methodology Coleman Insights uses for FACT360 Strategic Music Tests and the benefits the service provides to its clients.

“After more than two years of testing, we are very excited to introduce a new version of our leading library testing service,” said Kurtzman. “The needs of the radio industry are changing and we’ve worked hard to stay on top of the trends when it comes to music research and sample recruitment. More than 90 percent of our library testing clients have already transitioned from FACT to FACT360, giving us confidence that it is now time to share with the rest of the radio industry how we provide programmers with data-driven strategies that help them make the right decisions about the songs they play.”

FACT360 Strategic Music Tests use multi-methodological recruitment via landlines, mobile phones and online and then sends qualified respondents to online surveys to provide their feedback about music. The approach allows Coleman Insights to utilize better samples than other music testing offerings and deliver its services at a more competitive price point than in the past.

Additional details about FACT360 Strategic Music Tests, including a video reviewing its development and benefits, are available at www.ColemanInsights.com/FACT360.

About Coleman Insights
Coleman Insights, headquartered in Research Triangle Park, NC, with offices in Philadelphia and Hamburg, Germany, is a firm that has helped media properties build strong brands and develop great content since 1978. Its clients include hundreds of media properties in North America, South America, Europe and Asia, including those owned by CBS Corporation, Sony Corporation, Emmis Communications, The Walt Disney Company, iHeartMedia, EMI, Radio One, Warner Music Group, Cox Media Group, American Public Media, Bonneville International Corporation, Vivendi SA, Hubbard Radio, Grupo Radio Centro, Newcap Radio, Lagardère International, Grupo Prisa, Mid-West Family Broadcast Group, Salem Communications, The Mondadori Group, Connoisseur Media, Corporación Radial del Perú, SBS Broadcasting, Townsquare Media and Alpha Media. Additional information about Coleman Insights is available at www.ColemanInsights.com.