Free Studies

Coleman Insights was the first company to publish ground-breaking studies for the radio industry on the internet when it released “Alternative Music Clusters: Defining the Boundaries of the Format” study in 1997. Since then, thousands of professionals in the media, music and technology industries have downloaded our free and insightful reports.


What Does The Public Think About Public Radio?
June 2017

In the fall of 2016, Coleman Insights and the Public Radio Program Directors Association set out to investigate radio listeners’ perceptions of Public Radio. We wanted to know what listeners think about Public Radio stations—if they think about them at all.

The Components of Tuning Occasions – Switching vs. Turning
December 2015

Coleman Insights and Media Monitors present a major new study of Nielsen Audio Portable People Meter (PPM) data revealing that nearly two-thirds of radio station listening occasions consist of listeners “turning on” a station and end with them “turning off” a station, as opposed to “switching in” from and “switching out” to other stations. It is based on an analysis of nearly 37 million listening occasions captured in all 48 United States radio markets measured by Nielsen Audio’s PPM measurement system in October 2014, January 2015, April 2015 and July 2015.

The full report can be downloaded by Nielsen Subscribers at

When Is A Hit A Hit?
March 2015

Here are free resources to help radio stations determine “When Is A Hit A Hit?” You can view a recording of the webinar or download a guide to new music tools for handy reference in the future, and read each entry in Matt’s blog series containing analysis and recommendations on how to use data from sources such as Spotify, Shazam, iTunes and YouTube.

Coleman Insights and knowDigital Find Opportunity for Next Radio
July 2014

Click the above link for the home page for this study and watch a video presentation on Part One, which reveals the NextRadio app has the potential to address the portability needs of radio listeners.

New Research From Coleman Insights and knowDigital Finds Strong Demand for NextRadio
July 2014

Click the above link for the home page for this study and watch a video presentation on Part Two, which revealed high consumer demand for NextRadio, the app which allows consumers to listen to local FM stations on their phones using the FM chips already installed in most phones.

pdf-pngThe PPM DNA of Canada’s High Performance Stations
March 2012

Coleman Insights analyzed a full year of BBM data from Canada’s five PPM-measured markets and identified 13 radio stations that performed significantly better than their counterparts. Learn how large Daily Cumes, multiple listening occasions and Out-Of-Home listening differentiates these high performers from the competition.

pdf-pngWhat Happens When The Spots Come On – 2011 Edition
December 2011

This comprehensive study examines audience levels during more than 18 million commercial breaks that ran on over 800 US radio stations in 48 PPM markets over a year-long period. It demonstrates radio’s far better-than-expected ability to deliver audience during commercials relative to the lead-in audiences to those commercial breaks.

pdf-pngCRS 2011 Country P1 Consumer & New Media Study
February 2011

Download the full report from this study from Country Radio Broadcasting, the Country Music Association and Coleman Insights, which we debuted in a presentation at CRS 2011 in Nashville. It demonstrates the high level of satisfaction P1 listeners have for Country radio, how this satisfaction exceeds the expectations of Country radio and Country music industry professionals and how Country P1s are using new media extensively.

Successful Audio Streaming Strategies
September 2010

Click the above link for the home page for this study, which we debuted at RAIN Summit East on September 28, 2010. View a 16-minute presentation of the results and download the full report from the study.

pdf-pngThe PPM DNA of America’s High Performance Radio Stations
September 2009

Our latest PPM study debuted at the 2009 NAB Radio Show and demonstrated the PPM listenership metrics that differentiate highly successful radio stations.

pdf-pngReal PPM Panelists Tell All
September 2008

On September 19, 2008, Coleman Insights unveiled this study at the 2008 NAB Radio Show. This study was based on exclusive, no-holds-barred, one-on-one interviews with real PPM panelists in New York, Philadelphia and Houston who discussed their perceptions of the meter, how, when and where they used it and how they responded to Arbitron’s efforts to ensure their participation. We also gained significant insights about the differences between “perceived” and “metered” listening, including how large this gap is and when and why it exists.

pdf-pngThe PPM DNA of Rush Limbaugh
April 2008

Coleman Insights released this study on April 3, 2008. It provides insights into what drives the performance of Rush Limbaugh’s nationally syndicated talk show.

pdf-pngWhat Happens When the Features Come On?
January 2008

This study assesses the impact of programming features on music radio stations. It was released on January 30, 2008 via free webinars that were attended by hundreds of radio professionals.

pdf-pngWhat Happens When New Music Gets Played: The Impact of New Songs on the Country Radio Audience
February 2007

Jon Coleman presented this second landmark analysis of PPM audience data from Coleman Insights, Arbitron and Media Monitors at the Country Radio Seminar in February 2007. It revealed the impact that new songs played on KILT/Houston had on the station’s audience levels, including how that impact varied depending on the type of new songs the station played.

pdf-pngAn Early Peek at Rhythmic AC
October 2006

Since Sandusky Radio launched the first “MOViN”-branded format on KQMV/Seattle on May 1st, 2006, the industry has been abuzz over the introduction of many other Rhythmic AC stations around the US. This report provides the first look at the music approaches these stations are taking, including a detailed comparison of stations utilizing the MOViN brand from Alan Burns & Associates and a number of Rhythmic ACs programmed by Clear Channel Communications.

pdf-pngWhat Happens When The Spots Come On: The Impact of Commercials on the Radio Audience
September 2006

This landmark analysis of PPM audience data from Coleman Insights, Arbitron and Media Monitors was unveiled in a presentation by Jon Coleman at the NAB Radio Show in September 2006. It demonstrated radio’s outstanding ability to maintain audience levels during commercial breaks.

pdf-pngAn Early Peek at Classic Alternative
January 2004

What is Classic Alternative? Coleman insights takes a quick look at the music mixes employed by five large market stations that have adopted the format.

pdf-pngOldies Insights – Winter 2003
August 2003

Coleman Insights’ second look at the relationship between Oldies stations’ music mixes and their Arbitron performances suggests that some may have “gone too far.”

pdf-pngOldies Insights – Winter 2002
July 2002

Coleman Insights examines the impact moves to a more contemporary sound is having on the Arbitron performances of Oldies stations.

pdf-png’80s Insights – Summer 2001
December 2001

The second installment of Coleman Insights’ ’80s Insights series provides a complete look at the performance of the ’80s format one year after many stations adopted it.

pdf-pngBroadband Revolution 2: The Media World of Speedies
June 2001

Learn more about the online and offline media habits of “speedies,” those with broadband Internet access at home, work or school. A landmark study presented by Coleman Insights and Arbitron at the Streaming Media West convention.

pdf-png’80s Insights – Fall 2000
February 2001

Read Coleman Insights’ early performance analysis of the ’80s format adopted by dozens of stations in the U.S. Is this a “real” format or a short-term solution for many broadcasters?

pdf-pngRhythmic Oldies Insights
December 2000

In the Spring of 2000, 30 of America’s 50 largest radio markets had a Rhythmic Oldies outlet. Today, only a handful survive. Take a look back of what Coleman Insights discovered about the format’s performance during the height of the format’s rise.

pdf-pngBroadband Revolution 1
September 2000

Coleman Insights and Arbitron answered the question “Can Radio Survive The Broadband Revolution?” when this ground breaking study was presented at the NAB Radio Show 2000.

pdf-pngCHR Segmentation
June 1998

While this look at the state of Top 40 music is a bit dated, it provides a great example of the challenges of catering to different music appetites on one station. This study debuted at the Radio & Records Convention ’98.

pdf-pngAlternative Music Clusters: Defining the Boundries of the Format
August 1997

Another study that–while dating back to the early stages of “The Alternative Revolution”–reveals how sophisticated tools like music cluster analysis can shed light on emerging music tastes.